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Bin Hendi Enterprises charts regional expansion plans; launches Mini Chinese in Sharjah City Centre

United Arab Emirates: Tuesday, June 15 - 2004 @ 14:59

The first Mini Chinese was opened in Dubai.

Speaking on the occasion, Mr. Mohi-din Binhendi, President, Bin Hendi Enterprises, which owns over fourteen other food outlets in the UAE including Japengo Café, Bella Donna and is master franchisee of Second Cup in the GCC said that the launch of the new Mini Chinese in Sharjah reflects the commitment of Bin Hendi Enterprises to continue to bring the best quality food offerings to the doorsteps of consumers in the region.

“With the experience of running various restaurants and cafes in the region, each uniquely positioned and extremely successful, we are well set to continue on our present course in consolidating our position of being the most wide-spread and favoured food and beverage business in the UAE”

“The opening of the first Mini Chinese in 1974 in Dubai, has pioneered the growth of modern, cozy family restaurants. We believe that the new restaurant will successfully cater to the appeal of its mixed clientele through its endeavour to provide superb quality food at value for money coupled with a high level of service,” he added.

Located at the ground level of Sharjah City Centre, the new Mini Chinese features an open kitchen and has introduced set menus and daily specials such as sizzlers. There is an added option of free home delivery and take away.

Commenting on the launch of the new restaurant at Sharjah City Centre Mr. Saeb A. Daher, Operations Head for Bin Hendi hospitality said, “The Mini Chinese at Sharjah City Centre is a step forward in quality and presentation. The popular, generous sized portions will continue to be available at the new restaurant which sports a fresh look and ambience.”

“We are delighted to bring the Mini Chinese experience to the discerning shoppers of Sharjah City Centre who will be impressed with the innovative line up of Chinese cuisine and quality of food which are hallmarks of Mini Chinese,” he added.

Speaking on the association with Bin Hendi Enterprises Mr. Younis H. Al Mulla, General Manager, Sharjah City Centre said, “We first built ties with Bin Hendi Enterprises with the opening of Café Havana at the City Centre in Dubai. Having been impressed with the performance of the company and its commitment to maintain high standards in the hospitality business we are confident that they will succeed to raise the benchmark of quality and service in this Emirate too.”

Designed by Baituti Interiors, a division of Bin Hendi Enterprises, the restaurant boasts a décor that reflects a simple and elegant look and is expected to be popular with families. Open from 11 am until midnight on weekdays and 1:30 pm till midnight on Fridays, the restaurant has a seating capacity of 112.

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Tuesday, June 15- 2004 @ 14:59 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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