It has already created a furor in the UK where shortly after its launch the MINI has shot up to the top of the charts and was voted “Car Of The Year 2001” by the UK’s best selling car magazine, Auto Express.
The judges praised the car’s unmatched driving enjoyment, superb quality, safety features and personality. The MINI Classic’s DNA is unmistakable in the new car, and yet in its evolution, the MINI is built with state-of-the-art technology appealing to today’s real car enthusiasts. The interior is BMW standard, the multi-link rear suspension system is totally unique in this segment and on safety, all-round airbags and ABS are standard.
In its UK launch weekend, MINI tempted over 50,000 potential buyers to MINI showrooms with over 1000 cars sold in two days while a further 7000 people booked test drives.
“The reaction to the new MINI has been phenomenal with people of all ages forming an instant emotional bond with the unique car.” said Robert Bailey Mc-Ewan, Managing Director, BMW Group Middle East “It looks great, and once you drive it you are completely hooked.”
It’s a case of love at first sight for all MINI owners who range from age 3 to 73. Stories that strike a chord have been surfacing in the UK as more and more people join the MINI family.:
A 73-year-old customer traded in her 16 year old Mini Cooper – the only car she had ever owned – with a grand total of just 6,000 miles on the clock. On seeing a picture of the new MINI, the customer was determined to get her hands on it, and swap her treasured old Mini for the new BMW Group engineered car.
One customer was not planning to drive any vehicle until 2015. A three-year old girl turned up at a MINI showroom with her grandfather who registered a car in her name. Her new MINI Cooper will now go into storage until her 17th birthday when she will have the pleasure of starting up a brand new, 14 year old, car.
One dealer on a test drive even reported being pulled over by a police car just for the policeman to ask for the particulars of the car, not the driver.
The Sixth Middle East International Motor Show takes place in Dubai from 8th to 12th November 2001 – “come see the MINI and fall in love,” said Bailey-McEwan
Saturday, September 29- 2001 @ 9:35 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.