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Brandscape opens new office in Dubai

United Arab Emirates: Sunday, December 09 - 2007 @ 11:54

Renowned for its innovative and bespoke experiences for some of the world’s leading brands, Brandscape has a strong track record in increasing sales through advocacy and loyalty.

Established in 1998, Brandscape now employs over 170 staff and is one of the largest brand experience companies in the world.

The business operates hundreds of brand experience events all over the world each year and also operates the driving activities at the world’s largest automotive experiential centre – Mercedes Benz World at Brooklands, in the UK.

When owners and prospects experience a brand it engages multiple senses and so creates meaningful brand communication, bringing the brand and its products to life in the minds of the consumer. With traditional advertising channels becoming less effective, brand experiences – and the powerful word of mouth they create – are now the most influential factors in purchasing decisions. No other communication channel has the ability to change perception so swiftly and sharply, with measurable results showing much higher levels of referral and re-purchase.

Commenting on the expansion, Ken James, Managing Director of Brandscape Dubai, said:

“We are constantly striving to create unique and memorable brand experiences for our clients. Everything we create is about experience, seeing something first hand. Bringing brands to life in this way, turns customers and prospects into an unpaid sales force for the brand. Opening an office in Dubai enables us to strengthen our service offering to our existing clients by the added benefit of a local Middle East presence as well as bringing our expertise into the region for UAE clients.”

Brandscape Dubai will build upon an existing large portfolio of clients, including Mercedes-Benz, Hyundai, Volkswagen, Bentley, Bugatti, Audi, American Express and Purdey. With offices in the UK, USA, France and Germany, Brandscape has ambitious plans for the future.

Richard Siemicki, General Manager Brandscape Dubai, said:

“Brandscape has built a global reputation on its understanding of brands and their positioning and on the meticulous planning and organisation given to all of its projects. Although our expertise started in automotive, brand experiences work equally well in other sectors and we are looking forward to the tremendous opportunities for developing exciting programmes for new clients in the Middle East.”

Brandscape Group operates ten subsidiary companies each with its own dedicated office and team, ensuring client confidentiality and total focus whilst benefiting from the Group’s extensive experience.

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Sunday, December 9- 2007 @ 11:54 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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