The announcement comes on the heels of it being named ‘Franchisee of the Year’ at the Budget International EMEA Annual Conference in Dublin, Ireland, outperforming franchisees from more than 70 countries in Europe, Middle East and Africa.
Budget Rent-a-Car UAE, which has a network of 18 offices across the country, won the honour on various parameters, including leadership, innovation, marketing initiatives, branding, customer service and network expansion, among others. The evaluation was done by Budget International in all markets of EMEA. This is the first time that a UAE franchisee has won this honour.
The award was received by Salim Damji, Senior General Manager, and Dominic Hagerty, Sales Manager, Budget Rent-a-Car UAE, at the awards ceremony following the EMEA Conference in Dublin, Ireland.
“It is not often that Gulf franchisees win such coveted recognition in an international forum like the Budget EMEA Annual Conference,” said Sheikh Khalid Bin Abdul Aziz Al Qasimi, Chairman of Liberty Investment Company, holding company of Budget Rent-a-Car. “The award crowns our efforts of over 30 years to implement global benchmarks in car rental business.”
“It was a very proud moment for Budget UAE to be named for this high honour by Budget International in the face of competition from major franchisees in more than 70 countries,” said Salim Damji. “All the hard work of the past years has definitely paid off. The credit goes to the entire Budget UAE team that has always placed the highest emphasis on excellence and quality since our inception.”
The ‘Franchisee of the Year’ award comes at a time when Budget UAE is pursuing further growth across the country and investing in fleet expansion and staff training. Budget UAE currently has a fleet of over 5,000 vehicles.
“We are poised to register a higher growth rate of 25% in 2011, compared to the 12-15% growth we have been witnessing consistently over the past few years,” said Damji. “This is because UAE’s position on the global tourism map has reached new heights driven by unique tourism attractions and some iconic projects.”
“Budget UAE’s key strengths are the reputed global brand, modern fleet of vehicles and a strong network of sales offices with dedicated service and maintenance facilities. We make sure that our rates are always competitive, thus giving ‘value for money’ to our customers,” added Damji.
Budget’s UAE network includes airport and city offices in Abu Dhabi, Dubai, Sharjah, Ras Al Khaimah and Fujairah, making it one of the largest and most successful vehicle rental networks in the country.
Established in the UAE in 1981, Budget Rent-a-Car has built a strong reputation in the country’s vehicle rental industry, offering short-term rentals, lease and international reservations to individuals and the corporate sector. Budget’s growing fleet features a wide range, from small to luxury class vehicles, including 4-wheel drives and commercial vehicles.
Tuesday, November 22- 2011 @ 12:16 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.