Under the new agreement, Budget has appointed LIC to manage, further develop and establish the Budget brand across the United Arab Emirates.
LIC Chairman, Sheikh Khalid Bin Abdul Aziz Al Qasimi, commented on this new agreement:
“Liberty Investment Company is pleased to partner with Budget as their Master Franchisee for the United Arab Emirates. We will repay this confidence shown in LIC by implementing strategies to develop the United Arab Emirates market for Budget through both fleet and network growth. Our target is to make Budget the number one car rental brand in the UAE”.
John McNicholas, Budget Rent a Car Group Vice President said:
“Budget already has a significant presence in the UAE market and Liberty Investment Company will now look to establish further Budget outlets in the remaining emirates in order to expand the Budget network across the UAE. In assuming its new role of Master Franchisee, LIC will now play a key role supporting the development of Budget’s market share within the important Middle East region.”
Liberty Investment Company works closely with their principles and associates, to provide outstanding services and superior value to customers, endeavoring at every step to earn their loyalty and exceed their expectations.
This latest agreement further consolidates LIC’s leading position in the country’s car rental industry and strengthens the company’s commitment to the customers in offering hassle-free and standardized car rental and leasing services.
Monday, February 19- 2007 @ 11:14 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.