“Dubai is the ideal choice for launching our first international retail operation,” said William Bissell, Managing Director, Fabindia. “Dubai has a wonderful mix of cultures. Our USP of blending indigenous craft techniques with contemporary designs has attracted a loyal band of customers in the UAE, including people from the Subcontinent, local and GCC nationals as well as Western expatriates.”
Fabindia has a strong presence in India with 23 stores. The chain’s export operations span countries in Europe, Asia and the Pacific region. Dubai was a test market for Fabindia’s international expansion, and the chain is now looking at targeting other high Indian diaspora markets.
The Fabindia store in Dubai, located on Mankhool Road, showcases the best of handloom products, including garments, home furnishings, linen, rugs and upholstery fabrics. Fabindia enjoys a high reputation for its exquisite handcrafted products using natural materials, and sourced from craftsmen from rural India.
“Fabindia’s fabrics and designs are finding wide acceptance in Dubai. Our fabrics are ideal for the climate of the Gulf because they are cotton and handwoven/handblock printed, with a feel that is not found in mill made fabrics,” added Mr. Bissell. “Additionally, we source traditional blocks and weaves from Indian craftsmen and give them a contemporary touch, thus creating products that are uniquely elegant.”
Fabindia chose Dubai as the launch pad for its overseas expansion because of the strong concentration of Indians, increasing demand for Indian styling and fabrics from Dubai’s multinational community and the construction boom that has fuelled demand for unique home furnishings.
“Fabindia’s range of home furnishings is comparable with the best worldwide. With the value addition of a distinctive look represented by the blending of textures and colours to create an exquisite handcrafted final product,” said Mr. Bissell.
Fabindia has become a prestigious brand in India. It registered a 40 per cent year on year growth across 22 locations in India during 2004. Fabindia aims to have 40 stores in India by the end of 2005, with total sales of $ 22 million.
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