The account covers all above and below-the-line work, including TV, radio, press and public relations. Face to Face was appointed after developing a new strategic and creative approach for the hospital in a campaign which broke last February.
Suzanne Al Houby, Marketing Manager of the American Hospital Dubai emphasized the strategy and strength of the creative approach presented by Face to Face as the main reasons behind the appointment. She commented: “The American Hospital Dubai is focused on bringing world-class healthcare to the Middle East and we wanted an agency that could deliver the message creatively and impactfully. Face to Face demonstrated they could not only plan and implement across a range of communications techniques but also deliver the level of creativity that we were looking for.”
Chris Bell, Client Services Director and partner in Face to Face, added: “Face to Face is delighted to be working with the leading private healthcare provider in the region. This appointment comes on the back of several recent new business successes, giving Face to Face a very positive start to 2003.”
Wednesday, March 26- 2003 @ 11:28 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.