Unilever recently awarded the global account to BBH and Face to Face already has proven experience of Unilever brands in the Middle East. The working arrangement between the two agencies on Vaseline follows several months of discussions.
Chris Bell, Director of Client Services and a Managing Partner at Face to Face, commented: “Face to Face is delighted to be working with BBH, one of the world’s leading creative advertising agency networks, on Unilever’s Vaseline account in the Middle East. We will be providing regional support to BBH on the brand and will have the chance to contribute the market knowledge and insights we have gained in over 14 years of operating in the region, and our experience of working across several Unilever brands both in a below the line context and in one instance a complete integrated above the line campaign.”
Simon Sherwood, Chief Operating Officer of BBH, added: “As the global advertising agency for the Vaseline brand, BBH needs to ensure effective coverage of the Middle East region. We asked Face to Face, which is an agency with experience on Unilever brands in the region, to work in partnership with BBH on Vaseline in the Middle East and we are looking forward to working with their team in Dubai.”
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