The objective of this year’s initiative is to encourage women to play a proactive role in caring for their wellness by adopting a long-term healthy lifestyle, which in turns helps in preventing potential illnesses.
“The Pink envelope” will be launched in femi9 stores nationwide; with every femi9 purchase, the customer will receive a ‘Pink Envelope’ including a card with a special message related to breast cancer awareness.
To widely spread the message and raise awareness, “The Pink Envelope” initiative will extend through social media platforms (Facebook, Twitter and Instagram), the ‘femi9cares’ Launch Event, along with femi9 stores. Users will be able to connect with us and other women on social media by using #femi9cares to take part in supporting this substantial cause. The ‘femi9cares’ Event, which will officially launch this campaign,will be held on October 1st, 2013 in Jeddah; the event will consistof a speech by a highly prominent oncologist from “Al Mashfa Hospital”, in addition to exciting sessions by a professional nutritionist afitness trainer from “Gold’s Gym”.
Mr. Eyad Mashat, CEO of femi9, states: “launching ‘The Pink Envelope’ campaign as part of thebreast cancer awareness month is derived from ourobligation towards the community and our commitment towards women in the society. We strongly believe in supporting such an important cause for women and taking a proactive action towards raising awareness for it.”
Mr. Eyad Mashat expressed his gratitude for “Al-Mashfa hospital”,”Gold’s Gym”, “Planet Beach” and “Jeddah Beauty Blog” for their remarkable support in this campaign.
It is worth mentioning that femi9 is the founder of the annual Women’s Appreciation Month held in April, which has been genuinely appreciating and supporting women for three consecutive year.
Monday, September 30- 2013 @ 0:00 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.