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Print & packaging industry events to get new branding

United Arab Emirates: Sunday, May 25 - 2003 @ 11:39

According to event organisers, Fairs & Exhibitions Ltd, “the name change is not just skin deep but part of a major facelift driven by industry & exhibitor needs”, said Ms Virginia Kern, Chairman of F&E.

Ms Kern continued to say “our show is evolving with an even greater focus on the individual industries it represents, so we have taken the opportunity to re-define our position by simplifying the names. Our new show title comes with the assurance of Fairs & Exhibitions commitment to delivering top quality, professional events”.

Gulf Pack Gulf Print will be staged at the Dubai Airport Expo exhibition site in September next year. Ms Sharla Hancock, project manager for the Gulf Pack show, explained that feedback indicated 3 significant opportunities to build upon the established format. “Firstly to increase the frequency to an annual event from biennial, secondly to add value by bringing new events such as seminars & work shops, and finally by providing the Packaging & Print sectors with very clearly defined exhibitions”.

Ms Hancock said that “whilst Gulf Pack Gulf Print will run parallel, both will benefit from dedicated marketing initiatives and be staged within their own hall locations”.

Unrivalled Market Opportunity
With hundreds of millions of people living within the catchment area of the show, in markets as diverse as North Africa, Turkey, Iran, Pakistan, East Africa & the Middle East, Gulf Pack Gulf Print is at the crossroads of an industry worth literally billions of dollars.

Dominic McGill, project manager of Gulf Print said that “the UAE’s attractive economic climate & many Free Zones has seeded tremendous growth in companies locating regional offices & manufacturing facilities. More & more companies are setting up to take advantage of the exponential growth in numerous consumer & B2B sectors, all of which adds up to increased opportunities for the print & publishing industry”.

Building On Success
Mr McGill said that “previous successful shows generated top quality visitors & excellent sales results. In January this year, over 5,500 visitors attended our most recent exhibition from 49 countries. Many of these came from within the Gulf area, mostly from Saudi Arabia and Iran. In addition to that, 25% of the visitor traffic came from India & Pakistan, underlining the truly international appeal of the show”.

“Post-show analysis indicates that 20% of the visitors had buying power exceeding $500,000. This translated into $3m worth of orders being placed at the show with a further $12m generated as a result of participation”, said Mr McGill.

New & Dynamic Event Format
Ms Hancock explained that the new format was “largely driven by the demands of the industry. We are aiming to provide visitors with a more rewarding & informative experience, Gulf Pack Gulf Print will feature new activities. Sponsors & exhibitors will be able to host work shops in an arena staged in the exhibition halls. Conference facilities for larger events are available within the expo complex”.

Also for the first time, Gulf Pack Gulf Print will recognise local emerging talent & reward innovation through a process of awards. Working with industry and local universities, “details of the categories, awards & sponsors will be announced shortly, well ahead of the new academic year”, said Ms Hancock.

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Sunday, May 25- 2003 @ 11:39 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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