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Olympic Gold Medallist to inaugurate new Falaknaz Habitat Store

United Arab Emirates: Thursday, November 18 - 2004 @ 15:00

The creation of this new outlet is a significant milestone in the history of Falaknaz Habitat, whose legendary rise to the heights of success began many years ago.

It all began in the 1970’s when Dubai’s first economic boom saw many expatriates moving to this commercial capital of the Middle East, to take up jobs in oil, trade and construction. However, finding furnishings to suit their needs and tastes was never easy.

To address the furniture and furnishing needs of the growing expatriate population, Miles Stockwell, Abdul Rahman and Amin Falaknaz forged a historic partnership in 1976. Under the umbrella of Falaknaz General Enterprises, they began importing furnishings with European styling, for an ever-increasing number of homes and staff accommodation units.

In no time at all, the business was flooded with orders from companies that needed the choicest furnishings for their staff accommodation. The partners tied up with London-based furnishing design innovator Terence Conran’s Habitat. That really boosted the business, leading to the formation of Falaknaz Habitat, and the extremely popular Habitat house pack came to Dubai.

With that, thousands of homes and other accommodation units have been furnished by Falaknaz Habitat with house packs supplied throughout the Middle East and even as far as Uzbekistan and Africa.

However, the last decade has witnessed a sea change in the furniture and furnishings industry. Styles have evolved beyond expectations and many Far Eastern factories have become major players in the industry. While these new entrants have matched quality levels, they have also effectively brought down costs. The interiors sector has also boomed phenomenally in Dubai, and the discerning consumer can look forward to more choice than ever before.

Responding effectively to these changes, Falaknaz Habitat has undergone a dramatic transformation to re-invent itself. It has created its own new style, capitalising on the latest design trends. At the same time, Falaknaz Habitat has taken advantage of the commercial benefits offered by the Far East, while retaining the best of the brands and styles from Europe and elsewhere.

This significant evolution has witnessed serious investments in terms of time, effort, money and creative thinking. On 24th November, Falaknaz Habitat celebrates the completion of the first stage of its rebirth. This will be in the form of the grand inauguration of the new Falaknaz Habitat retail store at Jumaira Plaza, Beach Road, Jumaira by Olympic Gold Medal hero Sheikh Ahmed Bin Mohammed Bin Hasher.

Covering 6000 sq ft of well-planned space on two floors, this is where one can find Falaknaz Habitat’s new ranges in stylishly designed furniture, sofa sets, linen, accessories, decorative items, lighting and gift items. The store combines the exuberant freshness of youth with the dignified maturity of classic styling, giving it a uniqueness all its own. Indeed, Falaknaz Habitat will be a favoured destination for serious customers seeking good taste at very affordable prices.

The Coffee Shop on the First Floor, managed in co-operation with Dome Café, is the ideal place for catching up with friends or to take a break from shopping.

The launch of the Falaknaz Habitat Retail Store at Jumaira Plaza is just the first step in the Company’s ambitious expansion plans.

Meanwhile Falaknaz Habitat’s Contract Department relentlessly continues to furnish accommodation units for Corporate and Private Clients from the Al Quoz Contract Office and Retail Showroom.

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Thursday, November 18- 2004 @ 15:00 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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