With the population rise in the UAE, students heading back to school number approximately 500,000. “At an average AED 500 per student, there is a multi million Dirham market ready to be explored,” said Rami F. Rahimtulla, Vice President of FIS.
An increase in demand for stationary products has prompted manufacturers and retailers to take advantage of the expanding market which mostly comprise of 30% locals and 70% expatriates.
The local stationary industry has seen a steady growth over the last five years, following the economic developments happening in the country. A favorable trend of 15% increase in sales for the next 3 years will see dramatic growth for local manufacturers and retailers.
In the UAE, the busiest months for school-related stationery are February, April and September. September is at its highest peak in terms of sales when families stock up on both consumable and non-consumable items to prepare for the upcoming year.
With the right mix of product line, marketing positioning and attractive sales strategy, the local stationary predicts another bumper crop this fall to boost profits.
According to Rahimtulla, special offers and product bundles has become a marketing come-on for parents taking advantage of promotions during the season. One-stop shops prove to be ideal for families who are looking for less expensive deals.
Apart from school supplies, new products in the art and hobby categories have recently been in demand among children, enhancing stationary sales as we well.
Sunday, August 29- 2004 @ 9:23 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.