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Farsi-speaking audiences warm up to popular international TV series

United Arab Emirates: Tuesday, January 25 - 2011 @ 11:43

Launched in August 2009, Farsi1 is a 24-hour free-to-air general entertainment channel featuring a broad and comprehensive selection of the finest international and regional entertainment programs across different genres. By lining up a refreshing array of award-winning dramas, action series and comedies, Farsi1 has succeeded in entertaining viewers like never before.

Some of the popular programmes – all dubbed in Farsi – include Prison Break, 24, Victoria, Story of a Mermaid, Dharma & Greg, Malcolm in the Middle and Bez Bebek, among others. Also captivating audiences are dubbed versions of Korean dramas such as White Lie (Korean) and South American series, including The Mask of Analia and Missing.

Farsi1 is a joint venture between MOBY Group and News Corporation. The independent TV channel is transmitted via Eutelsat W3A and targets more than 100 million Farsi speakers throughout the Middle East and Central Asia. In the UAE, the channel is also available via cable and IPTV on all packages of E-Vision (Channel 251) and Du TV (Channel 791.

Commenting on the development, Zaid Mohseni, Chief Executive Officer of Farsi1, said: “Since its launch, Farsi1 has rapidly attracted a huge following for the high quality and rich variety of its programming. Farsi1 has set the standard for Farsi language television entertainment by ensuring content is engaging yet appropriate for the entire family.”

Mohseni attributed Farsi1’s instant success to the rapid evolution of TV audiences who demand quality entertainment and its own ability to bridge the gap between different generations of Farsi-speaking viewers.

“Our programs are doing well because they resonate with the Farsi-speaking viewers, who explore content that they can watch and enjoy with their families. What is amazing is that these dramas have become the hot topics of discussion at dinner tables and social gatherings,” he added.

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Tuesday, January 25- 2011 @ 11:43 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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