As an unconventional, grown-up brand which caters to young adults, Fayrouz International recognized the significance of broadening its distribution, hence covering a wider scope in the Kingdom to further meet consumer needs as part of the brand’s vision.
“As the first beverage to sign with the Arabian Trading Supplies, we are very much excited to build this partnership and look forward to a fruitful corporation with ATS,” expressed Mr. Osama Abdul Rahman, Country Manager, Fayrouz KSA.
“Our turnover in the year 2007 was approximately 1.5% of the carbonated soft drinks market share. The partnership with ATS is part of our strategic approach as we plan to capture a share of 3% of the total size of the Saudi carbonated drinks market over the next three years”.
“We are pleased to join hands with Fayrouz International,” stated Al Sheikh Mohamed Yousuf Naghi, Chairman of Arabian Trading Supplies. “With our expertise, knowledge and market know-how, we can help Fayrouz enhance their share in the market and achieve their goals”.
Wednesday, June 25- 2008 @ 15:30 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.