FDC holds first annual channel conference and announces expansion plans

United Arab Emirates: Tuesday, August 14 - 2012 @ 11:21

The first of what will become an annual event by FDC culminated in an award ceremony where FDC and their partner vendors formally recognized and rewarded the outstanding performances from their channel.

Overall there were 30 prize winners including three from each brand and three for overall business performance.

During the event it was announced by Girish Kewalramani, deputy vice-president that FDC will expand their reach into the Lebanon and Egypt markets.

Commenting on the move, Kewalramani said, “The overall business volumes and aggressive growth plans of vendors such as Lenovo and Acer require that we expand not only geographically but in our channel network. Working in conjunction with vendors and growing businesses in tandem with them, their business is an ongoing commitment from FDC to both our vendors and valued channel.”

As an example of this occassion, Lenovo’s (VP & GM Thinkpad Business Unit), Dilip Bhattia outlined the business case for global growth as the Lenovo brand has become the fastest growing PC company in the world and number two in overall share. Their strategy is to overtake the number one position in the next few years and the emerging markets are a significant part of that growth plan with the Middle East markets showing an 18% increase just in the last year.

According to Alan Pourmirza, marketing manager, FDC is like a large family therefor bringing all the vendors and channels together for the first time helps to increase those ties and create stronger relationships. It is also a great opportunity to share the latest industry news and developments, growth plans and new products in a face-to-face forum.

Sunny Narain, regional sales director for XFX, commented, “We have worked with FDC exclusively for 15 years in this region and XFX have grown our business while developing a great relationship with their team. It is a great group of people that we respect and are proud to be a part of.”

Wrapping up the event, Marissa Safe, VP and COO, said, “This has been a great opportunity to bring together the most important people to our business – our vendors and our channel. We are proud of the business we have built and could not have done it without their support. This very successful event is testimony to our combined success and will definitely become an annual event that we will all look forward to.”

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Tuesday, August 14- 2012 @ 11:21 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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