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Federal Foods, San Carlos announce partnership to bring Autentica Trattorio in region

United Arab Emirates: Tuesday, August 11 - 2009 @ 12:54

Hisham Dimashki, Senior Business Manager at Federal Foods, says:

“With the rapidly increasing demand for crispier, tastier, healthier potato chips and toasted bread, consumers across UAE, Qatar and Oman can now crunch into a new snack option “Autentica Trattoria” and will find it ‘simply irresistible’.”

“Authentic Trattoria” Potato Chips currently come in 150g pack size and 5 zesty flavors including Olive Oil, Sage & Rosemary, Garlic & Red Pepper, Tomato & Basil, and Oregano, while “Autentica Trattoria” – Bruschetti come in two sizes (50g & 150g) with 3 flavors Black Olives, Tomato & Basil, Red Pepper & Oregano.

Mr. Giacomo Cinelli, San Carlos Europe S.P.A’s Export Manager, said, “We are extremely pleased to announce our partnership with Federal Foods. As “Autentica Trattoria” continues to expand its presence worldwide, one of our key long-term global strategies is to establish the right partnerships. The combination of Federal Foods’ expertise in the retail marketing, coupled with its strong distribution capabilities, will enable Autentica Trattoria Potato Chips & Bruschetti to expand faster in the Middle East. We anticipate strong sales from the UAE & Qatar by year-end.”

During the announcement, Mr. Umesh Agrawal, Executive Director, Federal Foods, said, “We are proud to announce our partnership with San Carlo which is the largest producer of potato chips and bakery snacks in Italy with widespread manufacturing facilities across Europe. Acquiring the distribution rights of San Carlo premium brand “Autentica Trattoria” marks yet another milestone for Federal Foods towards our objective of marketing and distributing a premium and comprehensive food portfolio.”

He further added, “We have always been at the forefront in bringing our customers the best quality brands that advocate the values that we as Federal Foods believe in – Passion for excellence in all we do.”

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Tuesday, August 11- 2009 @ 12:54 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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