Fidel’s glamorous launch was attended by the who’s who in trendsetters and fashion conscious people, including Mr. Mahmood Abdulrahim Bushehri from the Al Jazira Group and Mr. Shaz Sheibani of Kitsch 22.
Mr. Andrew Raisman, CEO of Fidel stated, “I am very excited to open the first Fidel store in the Middle East, here in Dubai”. Fidel being a Canadian brand was strongly supported by the Canadian population in the UAE, attendants included Mr. David Hutton, Canadian Ambassador in the UAE and Mr. Graham Rush, Head of the Canadian Consulate in the UAE.
Fidel Clothing was established in 1998 in Montreal as a designer and distributor of urban fashion and accessories. Since their inception, they have successfully marketed their products across North America, Europe and Asia. Offering customers a gritty, urban flare to clean sophisticated designs, Fidel has successfully created its unique place among the generic fashions being offered in today’s crowded market place.
Guests were treated to awesome dancers moving to the beats of a the Electro DJ Lucas. Beautiful models adorned in Fidel’s trendy, comfortable and reasonably priced clothes, proudly displayed the range to invited guests. The stunning makeup was provided by M.A.C Cosmetics.
Fidel is set to introduce a unique style of fashion to a market that is thirsting for trendy and affordable clothes. Now consumers have a new place to get the best fashion available in this region. Mr. Andrew Raisman also added, “Dubai is strategically the perfect location for a store of this kind.” He stated that, “this is only the beginning for Fidel in the Middle East and we are looking forward to expand in the region, also with the help of Al Jazira and Kitsch 22.”
Today, Fidel offers consumers a range of products able to satisfy the most diverse and discriminating tastes. Each garment represents the Company’s philosophy of quiet confidence that transcends the individual wearing the clothes. An obsessive attention to detail, careful selection of only top quality materials and finishings, forward-thinking designs and packaging are some of the elements that have contributed to Fidel’s continued growth and success.
Wednesday, May 25- 2005 @ 12:13 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.