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SportsFit Health Club changes name to Fitness 360º

United Arab Emirates: Thursday, May 03 - 2012 @ 13:51

The new brand identity aims to serve better the growing trend and demand of the fitness conscious consumer. Fitness 360º specializes in performance development programs offering premium personal attention with excellent training facilities. Currently with two health clubs in operation at Al Mazaya Centre and Arabian Centre and three more to launch soon at International City, J3 Mall (Al Wasl- ladies only) and Marina Walk across Dubai, the brand with its new and improved fitness regime wishes to raise the bar for healthy living among UAE nationals and expatriates.

“The rebranding is intended to give the brand a more clearer market position and create a stronger association between the brand and the services we offer. In a fast paced environment of Dubai, healthy living should be of great importance for all. Fitness 360º comes in place to provide its members the complete balance to stay fit, feel great and be well. The members at our club don’t live to work out-they work out to live longer and healthier lives”, said Mr. Jayant Ganwani, CEO, Lal’s Group.

Catering to mixed gym plus full separate ladies only gym; the brand provides specialized group activities including those for weight loss, body sculpting, muscle toning, rehabilitation, functional training, sport enhancement, combat programs, etc. With wholesome fitness being their agenda, Fitness 360º provides special tailored programs for its members to meet their fitness goals.

Ms. Huda Dogan, the Managing Partner of Fitness 360° with over 15 years of experience in managing and setting up health clubs in the Middle East and USA is an inspiration to the Arab women with proven industry experience and a strong desire to adapt and set trends that promote a healthy lifestyle, a stronger family focus and healthy educational choices for the community. She has been an instrumental force in setting up of well-known international health club chains across the globe and provides strong leadership and business qualities. A key objective of Ms. Dogan’s and Fitness 360° is to champion fitness trends and expand in the region. A second objective is the support and empowerment of fitness for women in UAE.

“The strategic initiative by the brand will offer people new and improved fitness routines. Our diverse mix of highly trained fitness and wellness specialists for training and recreational group activities help promote better rewards for a healthy lifestyle. With a separate ladies section at Fitness 360º, we have a special commitment to help women across the country become strong and healthy through exercise and better lifestyle choices. The overwhelming response to our health clubs has encouraged our growth in the region and we aim to launch in Abu Dhabi and other Emirates soon”, said Ms. Huda Dogan, Managing Partner, Fitness 360º.

Mr. Deepak Lalwani, COO and Mr. Steve Johnson, Business Development Manager at Fitness 360° have joined the team to support the initiative of spreading fitness and speeding up the expansion process. Mr. Deepak Lalwani, COO, Fitness 360°, says “the need for fitness and healthy body is often dismissed in our lives owing to busy schedules and lack of motivation. By placing ourselves in extremely convenient locations at affordable cost, we aim to motivate as many people to take a step towards a healthier lifestyle.”

In order to make fitness steps easy and accessible, the health club has planned various schemes for its valued members. From the easy club access options to the membership benefits, Fitness 360º is now available at a reasonable cost. In addition to the benefits and promotional discounts, various corporate and express packages have been designed with gym amenities such as member’s lounge with free Wi-Fi, group exercise studio’s and functional training areas.

Audimas, the functional sportswear brand is the official sports apparel for Fitness 360º. “We are really excited and happy to be associated with Fitness 360º. Audimas as a brand has long experience in development and production of Hi-Tex garments. We wish Fitness 360º all the best and also hope to support them and provide great services to their customers”, said Ms. Julia Macdonald, Creative Director, MX Sport (Official Distributor of Audimas in the Middle East).

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Thursday, May 3- 2012 @ 13:51 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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