This agreement presently includes over 20 clubs in 7 countries. Technogym will supply all clubs with their latest range of equipment, the same currently being used in the Olympic Village at the Beijing Olympics where Technogym are the exclusive official equipment supplier.
Fitness First Middle East will order over 1500 state of the art pieces of Cardio equipment from the Excite range, around 1000 Selection strength training machines, as well as the brand new FLEXability range of stretch machines. For their specialist work out zones Fitness First will order Kinesis, a platform for free movement; hiding the technology behind a beautifully designed wooden wall and offering a real body & mind experience, and Easy Line, a stylish circuit training line to develop specific programs for weight loss, – fantastic for ladies only facilities.
As well as innovative equipment, Technogym have created a personalized service solution including educational programs for Fitness First trainers and members.
In order to capitalize on the involvement of Technogym at the Olympics, one trainer from Fitness First will be a member of the Technogym Fitness team at Beijing 2008. In addition, Technogym have offered a hospitality package to “LIVE” the Olympic experience in Beijing for the promotion “Join Fitness First and fly to Beijing” which ran last May.
“We are very excited about this agreement” – declared Gary Knill, CEO of Fitness First Middle East- “Technogym is the ideal partner to work with in this relatively young and fast growing market. We are looking forward to growing this business and being part of the many social responsibilities arising from the expansion of fitness and wellness in the Middle East and North Africa. When it comes to products and technology we really appreciate the unique Italian design which makes the equipment attractive and non intimidating. The Technogym commitment to innovation is fundamental for us at Fitness First because we always want to offer our members the cutting edge products and services. I recently visited Technogym Headquarters in Italy and I was amazed by the manufacturing plant and Research & Development Center: they are by far the most sophisticated and advanced in the industry; for us this is an additional value for our business”.
“We are very proud and happy of what we have achieved with Fitness First- states Nerio Alessandri, Technogym President – In the last 3 years in the region, helping them launch a new era of fitness and wellness in the region. Points of reference for Fitness and Wellness have been to open in Dubai and all around Middle East, like the first club in Ibn Battuta Mall, DIFC and Burjuman in Dubai, the one in Mecca Mall, Jordan or WTC in Bahrain and many more. We are proud about the new stage of our relationship with Fitness First and are really excited about the future with new countries, new concepts, more people will enjoy a better lifestyle thanks to the perfect combination of Fitness First Clubs and Technogym equipment and services.”
Alongside the business focus, we also share with Fitness First the responsibility of spreading the concept and philosophy of wellness as a new and healthier lifestyle around the region”.
Tuesday, August 12- 2008 @ 15:53 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.