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fonoinfo launches ‘Arab Chat’

United Arab Emirates: Tuesday, December 12 - 2006 @ 08:30

This initiative aims at creating an SMS and web chat community in the Middle East, and is based on fonoinfo’s innovative and comprehensive platform ChitChat SMS & Web Chat, which offers users anonymous SMS and web chat within a community.

The platform integrates six different components: an SMS and web messaging component, which integrates with the operator’s premium rate SMS components offering additional revenue on messages sent and received by the users in the community ; an instant messaging component which integrates with popular messenger services such as MSN Messenger, Yahoo! Messenger ; NaviGate location-based chat which allows a user to find the location of other chatters ; content (ringtones, logos, images, backgrounds, Java (J2ME), Symbian, etc.) purchase and gifting through fonoinfo’s ManGo Content Management and Delivery Platform ; the ability to browse the content catalogue on the handset through ManGo Catalogue Browser ; and the ability to chat from your handset via GPRS through 12MM J2ME Instant Messenger.

Ayad Sabbagh, fonoinfo’s Chief Executive Officer stated

“ChitChat is particularly interesting for three technology segments: Mobile Operators (as it increases the number of exchanged Premium Rate SMS), Content Providers (as users can purchase, send and receive various content), and Internet Service Providers (as it increases the time users stay connected to the internet). fonoinfo is currently establishing ChitChat partnerships with Mobile Operators, Content Providers and ISP’s. fonoinfo’s popular revenue share model offers the flexibility for small, medium and large businesses to integrate with ChitChat and rapidly deploy and launch it”.

The advantages for all three segments are undeniable: ChitChat builds a community of Arab users around theme- and region-specific chat: It can be branded for the company’s name and logo, thus increasing user loyalty. It generates revenue on MO (Mobile Originated) and/or MT (Mobile Terminated) basis. ChitChat can easily be integrated in less than 48 hours.

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Tuesday, December 12- 2006 @ 8:30 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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