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Purchase of Saudi Arabia plant to support expansion in Middle East, says Fonterra

Saudi Arabia: Tuesday, December 15 - 2009 @ 16:33

The acquisition, worth around NZD45m, is subject to local regulatory approvals in Saudi Arabia.

The deal will see Fonterra take full ownership of the factory, securing its current manufacturing capacity requirements for Middle East, Africa (MEA) and Commonwealth of Independent States (CIS) region and allowing for further expansion and investment.

Amr Farghal, Managing Director of Fonterra MEA and CIS said the wider Middle East region is strategically important for Fonterra.

“We have great confidence in the stability and the positive outlook of the GCC economies. The Middle East, Africa and CIS accounts for around 20% of sales in the Asia Middle East consumer division, and is one of our key focuses for expansion. This investment will help us further grow our business, bringing New Zealand standard high quality raw milk ingredients, manufacturing expertise and new products to the region.”

The manufacturing site was first established by Fonterra and SADAFCO in 1996, and has been managed by Fonterra since then. It currently packs Anchor and Anlene milk powders and produces processed cheese and recombined feta-style white cheese for Fonterra, supplying 20 countries in the region.

With full ownership, Fonterra is expecting to increase production to meet demand growth in Saudi Arabia and around the region.

“Saudi Arabia is the cornerstone of our business in the GCC, and will continue grow with more investment, the introduction of value added products and strengthening Fonterra’s presence on the ground.”

Mr Farghal added this investment was timely given the recent conclusion of negotiations between New Zealand and the GCC for a Free Trade Agreement.

“We expect the free trade agreement to encourage more investment from New Zealand companies in the region,” he said.

Fonterra’s consumer brands business in the Middle East and Africa covers more than 20 markets and is based on strong partnerships with key distributors. Anchor full cream milk powder and cheese products are the most widely known products amongst consumers, while Anchor cream, butter and feta cheese are sold through the foodservice industry.

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Tuesday, December 15- 2009 @ 16:33 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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