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Qatari school children to learn benefits of milk in Anchor’s month-long nationwide campaign

Qatar: Saturday, May 19 - 2012 @ 15:54

The month-long initiative will include a range of activities that showcase dairy’s nutritional benefits and help children understand where milk comes from, answering some age old questions, such as “How does a cow turn grass into milk?” and “Why is milk white?”.

Kamal Gupta, Managing Director, Fonterra Brands Middle East, Africa and Commonwealth of Independent States, said, “Our objective is to support the community to help educate children in Qatar about health and nutrition so that they can make informed food choices throughout their childhood and adulthood. Milk is a food source rich in important nutrients such as calcium, potassium and vitamin D, which help protect the teeth from decay, keep bones healthy and prevent the onset of osteoporosis later in life.”

Gupta added, “It’s important for children to learn where the food they eat actually comes from to encourage them to take an interest in looking after their health from an early age. This initiative gives us the opportunity to make a real difference to the health and wellbeing of future generations in the Middle East.”

Milk Education Programme in Schools

As part of The School Milk Project, Anchor has produced a fun learning pack with facts, puzzles, questions and stickers to teach the children everything they need to know about milk. There will also be a team of specially-trained staff to deliver informative presentations on milk to school teachers as a means of further strengthening the campaign.

‘Draw Your Dream New Zealand Farm’ Competition

From 20 May to 20 June, all children aged between six and ten across Qatar, Bahrain and the UAE, can explore their imagination by entering the ‘Draw Your Dream New Zealand Farm’ Competition. The participating children may draw, paint or crayon their dream New Zealand farm for a chance to win an all-expenses-paid family holiday to New Zealand, the home of Anchor.

Kamal Gupta concludes, “Creative activities are the most effective way to engage children and teach them about the importance of a healthy and balanced diet, which is why Anchor is rolling out this customized learning program for children across the region.”

Participants in the online art competition can upload their drawing via the competition portal, www.AnchorNZchallenge.com from the 20 May onwards and following this, they will receive a link to their drawing online to share with friends and family and encourage them to vote for their drawings. The top five children with the most votes will be shortlisted, and the winner with the most vivid imagination and drawing skills will be chosen by a panel of independent judges.

Entries need to include green pastures, cows and milk and are to be scanned and uploaded onto www.AnchorNZchallenge.com before 20 June. More information can be found on the same website.

Anchor is a leading global dairy brand whose parent company is Fonterra, the New Zealand based farmer-owned co-operative and largest processor of milk in the world. Since its beginnings in 1886, Anchor has been an iconic New Zealand brand, synonymous with milk and dairy innovation. Over 125 years later, Anchor is still focused on innovation and has grown into a leading dairy brand – focused on developing dairy products for people around the world. Anchor Cheese, milk powders, butter and whipping creams are already well-established amongst the food and beverage (F&B) industry in the GCC.

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Saturday, May 19- 2012 @ 15:54 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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