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Sense Gourmet opens first Middle East Figaros Pizza outlet in Abu Dhabi

United Arab Emirates: Sunday, January 20 - 2008 @ 10:27

Located next to the new Snow Dome at the mall, it is expected to do a roaring trade with customers wanting to warm up after their frozen
experiences on the ski slopes.

Sense Gourmet Chairman HE Ahmed Al Dhahry declared the outlet officially opened at a ceremony attended by HE Ali bin Khalfan Al Dhahry (Chairman of Foodco Holding and Ali & Sons), Sense Gourmet Board of Directors members and industry leaders.

It is the first of five outlets to be opened in the UAE this year with the second in Sharjah’s Mega Mall next month, the third in Dubai in March and fourth and fifth will be opened in the second quarter.

This follows the signing of an exclusive master franchising agreement for the Middle East with veteran American company Figaro’s Pizza and plans to open 35 outlets in the UAE alone.

Figaro’s will later be rolled out in Kuwait, Saudi Arabia, Qatar, Oman, Bahrain, Egypt and Lebanon.

It is expected that the Figaro’s chain in the Middle East will employ more than 1,600 staff.

Mr Ahmed Al Dhahry says the decision to invest in the Figaro’s franchise follows careful planning and research into the pizza market.

“Our studies showed there is an unfilled niche in the Middle East for high quality products, especially for fresh pizzas that people can take home and bake for themselves.

“Figaro’s has a long established track record in this field and is the brand that fits closest with our core values of wanting to provide high quality food experiences.”

Sense Gourmet Managing Director, Mr Ali Al Qellawi says Figaro’s prides itself on the quality of its products, using a special blend of only 100 percent real cheese, freshly prepared dough and fresh vegetables and meats.
To reinforce their freshness Figaro’s has adopted the slogan “Flavours That Sing”

It also pioneered the “take and bake” pizza in the US in 1981, originally selling only fresh pizzas for people to take home to bake themselves. To meet customer demand, Figaro’s added ovens to its stores in 1991 and now
operates as a full service restaurant chain with 120 outlets across the US and Canada selling pizzas, lasagne, calzone, chicken wings and bread sticks, partnered with Pepsi.

It is still the only pizza chain in the US that provides the “take and bake” option, as well as dine-in food or cooked takeaways and home delivery.

The master franchising agreement signed with Sense Gourmet will see the Figaro’s name appear outside North America for the first time.

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Sunday, January 20- 2008 @ 10:27 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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