Sense Gourmet Vice President Mr Mubarak Ahmad bin Fahed and Managing Director Mr Ali Qellawi will declare the outlet officially open at a ceremony attended by members of the Sense Gourmet Board of Directors, Sharjah officials and industry leaders.
It is the second of five outlets to be opened in the UAE this year following the first at Marina Mall, Abu Dhabi in January. Three others will be opened mid-year.
This follows the signing of an exclusive master franchising agreement for the Middle East with veteran American company Figaro’s Pizza and plans to open 35 outlets in the UAE alone.
Figaro’s will later be rolled out in Kuwait, Saudi Arabia, Qatar, Oman, Bahrain, Egypt and Lebanon.
It is expected that the Figaro’s chain in the Middle East will employ at least 1600 staff.
Sense Gourmet Chairman Mr Ahmed Al Dhahry says the decision to invest in the Figaro’s franchise follows careful planning and research into the pizza market.
“Our studies showed there is an unfilled niche in the Middle East for high quality products, especially for fresh pizzas that people can take home and bake for themselves.
“Figaro’s has a long established track record in this field and is the brand that fits closest with our core values of wanting to provide high quality food experiences”.
Sense Gourmet Managing Director Mr Ali Qellawi says Figaro’s prides itself on the quality of its products, using a special blend of only 100 percent real cheese, freshly prepared dough and fresh vegetables and meats. To reinforce their freshness Figaro’s has adopted the slogan “Flavors That Sing”.
It also pioneered the “take and bake” concept in the US in 1981, originally selling only fresh pizzas for people to take home to bake themselves.
To meet customer demand, Figaro’s added ovens to its stores in 1991 and now operates as a full service restaurant chain with more than 100 outlets across the US and Canada selling pizzas, lasagne, calzone, chicken wings and bread sticks, partnered with Pepsi.
It is still the only pizza chain in the US that provides the “take and bake” option, as well as eat-in food or cooked takeaways.
The master franchising agreement signed with Sense Gourmet will see the Figaro’s name appear outside North America for the first time.
Sense Gourmet was originally set up as a subsidiary of Foodco Holding to expand into catering, restaurant franchise and other retail operations in the hospitality sector but now operates as a stand alone company.
It was formed with a specific purpose of establishing high-potential restaurants across GCC and the Middle East countries in partnership with renowned restaurant operators as well as catering services.
The company paid up capital has become Dhs38m after the increase through a 15% bonus share issue this year.
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