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Forever Dubai campaign begins today

United Arab Emirates: Tuesday, September 09 - 2003 @ 13:31

The promotion which will continue till the 25th of September is being supported by the Dubai Gold & Jewellery Group and the Dubai Shopping Malls Group, Rivoli, Dubai Duty Free, Axiom Telecom, Jashanmal Group Stores, Ajmal and M.H. Alshaya Co., National Bank of Dubai (NBD) and Visa International.

Mr. Hussain Ali Lootah, Deputy Director General, DTCM said, “The Forever Dubai campaign will set the tone for the grand welcome planned for the delegates of Dubai 2003, who are expected to arrive from September 15 onwards. The campaign in all its respects shows that Dubai takes economic projects, hand in hand with touristic and financial projects.”

Besides being able to partake in the promotion, visiting delegates can also enjoy a large number of cultural and heritage events that will reflect the history of the UAE at the Heritage and Diving Village.

A number of events will be held during the 17 consecutive days at the Shindagha venue, including the old souq, Al Yowla, handicrafts and pottery demonstrations etc.

Furthermore the sponsors of the promotion have created an array of independent promotions to support the overall initiative. Dubai Duty Free for instance will ensure that all the delegates will receive a traditionally warm Arabian welcome when they arrive in Dubai.

The Finest Surprise Draw, one of Dubai Duty Free’s greatest successes will offer ticket holders the chance to win two very special cars during Dubai 2003. The first is an Audi A8, the official car of the event and the second is a black Ferrari GTA 456. Complementing the popular Finest Surprise promotion will be the Millennium Millionaire Promotion. The exciting promotion will offer 5000 ticket holders the chance to win US$ 1 million.

On the other hand, the Rivoli Group, the Official Retail Partner of Forever Dubai will treat the Dubai 2003 visitor to some unforgettable offers. During the Forever Dubai campaign, Rivoli brands like Montblanc will be instantly rewarding customers buying either watches or writing instruments with additional Montblanc leather accessories. Links of London and Dunhill will be offering select products at very preferential sale prices. Hour Choice will reward shoppers with gift vouchers to be used on their next purchase.

Ajmal Perfumes, another sponsor will greet delegates with perfume gifts, designed to appeal to a variety of tastes. The company has created specially designed kiosks located at prime locations in Dubai, allowing customers to sample variety of fragrances, in addition to several promotional activities, including hampers, discounts and gifts with purchase deals.

The extensive range of outlets of M.H. Alshaya, yet another sponsor, including Debenhams, Next, Mothercare, Starbucks etc will offer free gifts with purchase, in-store raffles, special Forever Dubai discounts and multiple purchase offers at selected outlets.

Retail group, Jashanmal stores in Dubai, will be packed with special offers. Jashanmal Department Store, Al Souq Al Markazi, Clarks Shoes, Mexx, Burberry, InnerLines Intimate Apparel and Carlton Cards will give shoppers access to a wide choice of internationally reputed brands at very special prices.

Other sponsors, including Axiom, the leading authorised distributor for mobile phones and wireless communications products like Nokia, Sony Ericsson, Motorola, Thuraya, Compaq, Palm etc and Visa, National Bank of Dubai will use the campaign duration to promote their retail brands.

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Tuesday, September 9- 2003 @ 13:31 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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