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Gold and Diamond Park experiences high sales for Forever Dubai

United Arab Emirates: Wednesday, September 24 - 2003 @ 14:16

Mohammed Taher Badri, Manager, Gold & Diamond Park said, “Shopping for gold at the Gold and Diamond Park was one of the options in the planned excursion tours organized for the participants. Consequently we saw several international visitors within the framework of the last three or four days. The Forever Dubai campaign also did exceptionally well at the Park.

“The beginning of the Forever Dubai campaign coincided with an independent centre promotion, Guess the 4C’s and Win a Diamond. The promotion generated a lot of excitement amongst the visitors, as the easy competition required the shopper to guess the clarity, colour, carat and cut. Coupon redemption figures for this period were extremely high for both Forever Dubai as well as the independent promotion.”

Moreover the Park had organised an exhibition titled the ‘Brides of the World’ that featured the bridal collections of several countries in the world.

All the offers of Forever Dubai are available till September 25, 2003. The participating outlets carry prominent branding for Forever Dubai.

Supported by the World Gold Council, the Gold and Jewellery Group in Dubai and the Diamond Trading Company, the marketing arm of De Beers, the Gold and Diamond Park, promotes the genuine value of its jewellery through traditional museum displays and an enviable and comprehensive Retail mix.

Located at Interchange 4 on Sheikh Zayed Road, GDP comprises 30 retail outlets and 118 manufacturing units. Through a long-standing agreement with Jebel Ali Free Zone, the Park has full free zone facilities, including 100% foreign ownership, making it a competitive place to shop and an enviable location for retailers and manufacturers.

The Park offers 18K, 21K, 22K & 24K gold and diamond jewellery, certified HRD, IGI and Dubai Municipality Diamonds, semi-precious and precious stones cut in Belgium, Thailand, India, Africa, besides those cut in-house.

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Wednesday, September 24- 2003 @ 14:16 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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