Over the last weekend, shoppers made it a point to redeem their Forever Dubai raffle coupons against their purchases.
As a key sponsor of the initiative, the Dubai Gold and Jewellery Group in partnership with DTCM is offering delegates, tourists and Dubai shoppers a chance to win 25-kilos of gold when spending AED200 at the more than 400 member outlets until the 25th of September.
Says Tawhid Abdullah, Chairman of the Dubai Gold and Jewellery Group, “Although the promotional period for Forever Dubai is very short, we have managed to create major impact with the its awareness campaign amongst the resident shoppers as well as the retailers. In the days to come, we expect to promote the City of Gold to many influential global visitors.”
There is a concerted and well-planned strategy, which is expected to convert visitors into highly involved shoppers of the dynamic tourism landmark, the Dubai Gold Souq. Beginning from the airport, the shopping message about winning in the city of gold is being reinforced through the welcome packs given to the visitors at the hotels, the in-taxi promotional material, the outdoor media as well as radio campaigns.
Deepak Suru, Managing director, Himat Jewellers a chain Gold retailer said, “We have made special efforts to attractively display our international designs in platinum and diamond for the visiting IMF delegates. The promotional impetus received from the Forever Dubai could be seen in the first weekend of the campaign itself as shoppers, mostly residents at this point in time, used the opportunity to buy their favourite jewellery and get a chance to win the grand prize of the campaign.”
Mr. Mohd. Omar Khazimi, Owner of Mohammed Hashem Khasem jewellers said, “We expect a high level of incremental revenues flowing in from the transactions during the later days of the Forever Dubai campaign, as the delegates start visiting the Gold Souq as well. Our outlets are fully prepared to offer the choicest range of merchandise to these visitors.”
Mr. Manish Dhanak Partner Manish gems, “After reasonably good sales achieved during the period of Dubai Summer Surprises, the sales level are going to be maintained during the Forever Dubai campaign. Furthermore, the level of sales will be maintained as the IMF guests are expected to shop jewellery in addition to the Arabic and Indian customers, who will take the opportunity to shop as the extra incentive of winning 25 Kilos of gold will create compulsion. We must thank the Dubai government which effectively partners and supports the retail sector in Dubai, especially the retailers in the gold sector.”
Saturday, September 13- 2003 @ 16:12 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.