The promotional campaign has been created by DTCM to provide a unique UAE experience for the estimated 16,000 participants of the Annual Meetings of the Board of Governors of the World Bank Group and International Monetary Fund (IMF), and will run from September 10th until the 25th at more than 1,000 participating outlets throughout Dubai.
The Forever Dubai sponsors are divided into three main categories. “Title sponsors” have been named as the Dubai Gold & Jewellery Group and the Dubai Shopping Malls Group.
The official “Retail partner” for the Forever Dubai initiative has been named as Rivoli, and ‘Principal Sponsors’ come from individual corporates representing various industry segments. Dubai Duty Free joins Axiom Telecom, Jashanmal Group Stores, Ajmal and M.H. Alshaya Co. in the retail sector, National Bank of Dubai (NBD) represents the banking sector and Visa International represents the payment systems sector.
Enhance the Dubai 2003 experience
“We are proud to have such prestigious names from the corporate world associated with an event that aims to enhance the overall Dubai 2003 experience for everyone who is in Dubai during the Annual Meetings,” said Hussain Ali Lootah, Deputy Director General of DTCM.
“We pride ourselves on the excellent public and private sector partnership that we have developed here in Dubai. DTCM have brought the Dubai Gold & Jewellery Group, the Dubai Shopping Malls Group and the eight major private sector companies together to help us promote Dubai as a global destination of choice. The campaign demonstrates how the public and private sector can work together for common growth and development,” added Lootah.
25-kilos of gold on offer
“Forever Dubai is a unique experience designed to leverage Dubai’s global reputation for shopping and to promote the city as “The City of Gold”. We want to showcase Dubai’s hospitality, its enviable lifestyle, and its uniqueness to the world – a world which will be looking on with great interest during the World Bank Group Annual Meetings. We hope that each and every guest that visits Dubai during the Forever Dubai initiative will return to their country of origin with fond memories and as an ambassador of our Emirate,” Lootah said.
Maximise media attention
“The Annual Meetings present a terrific opportunity for Dubai’s retail sector to capitalise on the influx of high spending and influential visitors. With 2,500 international media in Dubai during the two weeks of the Annual Meetings, we have a unique opportunity to promote Dubai as a Shopper’s Paradise to a worldwide audience,” he added.
“Great care has been taken to make sure that the campaign is beneficial for all. Visitors and residents alike have a chance to win 25 kilos of gold and be part of a memorable occasion. Dubai will greatly benefit from the global exposure, and we feel that the sponsors will also benefit from the many branding opportunities available during Forever Dubai. This landmark promotion will be heavily promoted with the support of a high impact marketing and advertising campaign.”
More on offer
The public can expect attractive offers from many of the Forever Dubai sponsors, many offering attractive discounts, value added promotions and in some cases raffle-based promotions with daily draws during the campaign.
Rivoli, retail partner for Forever Dubai, has worked closely with the fashion accessories, lifestyle products, watches and textiles brands they represent, to offer exciting retail schemes during the two-week period.
The Jashanmal Group Stores in Dubai, Jashnamal Department Stores, Al Souq Al Markazi, Clarks Shoes, Mexx, Burberry, Innerlines Intimate Apparel and Carlton Cards, will all be offering special Forever Dubai discounts during two-week initiative.
Ajmal Perfumes, the Middle East’s premium fragrance house and retailer, will be offering discount vouchers to be redeemed against the Ajmal fragrance of their choice at participating outlets citywide. Dubai fragrance lovers can also enjoy sampling fragrances at kiosks located at prime locations in Dubai, Forever Dubai promotions, including specially-priced fragrance hampers and, on selected items, a gift with purchase.
M.H. Alshaya Co. retail outlets, Debenhams, Next, Mothercare, Starbucks, Evans, Claire’s Accessories, Liz Claiborne, River Island, Top Shop, Oasis, Etam, Oltre, Dorothy Perkins, Tammy, Milano, MAC and Bear Factory, will be offering Dubai shoppers a free gift with purchase at selected outlets, special Forever Dubai discounts, multiple purchase offers and a number other in-store promotional initiatives.
Visa International offers cardholders double chances to win during the Forever Dubai 25 kilos of gold promotion.
Sunday, August 3- 2003 @ 16:24 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.