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The world’s tallest commercial tower set to change the skyline of Dubai

United Arab Emirates: Thursday, April 20 - 2006 @ 14:27

The Burj Al Alam is the latest and grandest achievement of Fortune Group, a leading Dubai-based contracting and investment firm, and will stand at 108-storeys (482 metres) and valued at an estimated Dh4 billion (US$1.1 billion). Come 2009, Dubai and the world will have a new reason to look up…way up!

New York has the Empire State Building. Taipei has Taipei 101. Chicago has Sears Tower. But Dubai has it all. Standing majestic beside its neighbours at Dubai’s Business Bay, the Burj Al Alam – Arabic for The World Tower – will be a steel and glass testament to Dubai’s unequivocal “never say never” approach to economic progress. The biggest, the best, the fastest have all paved the way for the inevitable “tallest” and, as HH Sheikh Mohamed bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai once said, “Nothing is impossible if there is a will to succeed.” And, the Burj Al Alam is indeed an icon symbolizing that anything is possible in Dubai.

Today’s Dubai is an economic powerhouse offering an attractive and fertile platform for investment.

“We believe Dubai offers investors a distinctly unique business opportunity. It is an opportunity that will not only pay high dividends but gives investors the chance to be part of this emirate’s historical growth. In only 36 years, Dubai and the UAE have shed their third world status and catapulted themselves to the forefront of an increasingly competitive global arena. As the name behind an amazing project such as the Burj Al Alam, it is an honour to be living its history as well as contributing to its future,”

states Ahmed Khoory, Chairman, Fortune Group.

The Burj Al Alam and the numerous projects and developments sprouting up all over the emirate further compound the growing reality that Dubai is indeed a force to be reckoned with. It is this progress and conviction in this emirate’s past, present and future that prove Dubai is secure and economically viable with the majority of investors enjoying never-before-imagined Return On Investments.

“It is this phenomenal success that inspired the Fortune Group to create the Burj Al Alam,” says Syed Muhammad Ali, CEO, Fortune Group. “A beautiful and towering testament to this emirate’s drive to succeed, the Burj Al Alam is not just the tallest building in the world. It is not just an iconic landmark in a landmark city. The Burj Al Alam is a legend. It symbolizes a belief, an endorsement and of course, a financial investment in this great nation. It is this drive to succeed and the presence of investments comparable to the Burj Al Alam’s that represent a Dubai that means business. The Burj Al Alam’s physical composition directly reflects the emirate’s growing trend towards global commerce and industry perfectly complimented by its thriving tourism and retail economies. The exterior façade of the Burj Al Alam is designed to represent a majestic crystal flower opening its petals up to the sun, paying homage to its merciless rays. This mirrors the very core and essence of this emirate’s rich culture and embedded traditions.

The progression and escalation of Dubai’s economy to a commercial hotspot and the jewel of Arabia is poetically reflected in the Burj Al Alam’s interior…a flower shooting upwards to grandeurs beyond imagination. The 108-storey climb begins with an avenue of retail outlets on the ground levels leading up to 74 floors dedicated to its corporate residents with the remaining number housing the world’s highest situated hotel, spa, roof garden, restaurant, and viewing deck. Offering all the modern amenities and pleasures intrinsic to Dubai’s elitist way of life and sweeping views of Business Bay Creek on the tower’s South side with the Burj Dubai to its North, the Burj Al Alam promises the latest and greatest in what Dubai has to offer.

So, with life in Dubai increasingly surpassing all expectations and a corporate world grabbing the attention of international heavyweights, the advent of a corporate address was inevitable and critical. Here wealth is not only measured in fiscal terms. In contrast, Dubai’s true currency lies in its innovative and progressive leaders coupled with the wealth and strength of willing investors and the minds and expertise of its citizens. Enter Business Bay, Dubai’s “city within a city” where deals will be signed and futures will be secured. This is the point of no return. The step that means Dubai has no signs of stopping. “Business Bay is Dubai’s answer to Manhattan. Our aim is for Business Bay to be the corporate pulse of Dubai and the immense development of this project means that in terms of Dubai’s growth and potential, there is no end in sight,” says Shahab Lutfi, Business Development Director, Business Bay. “With corporations such as the Fortune Group and others like them,” he goes on to say, “Business Bay has been given a strength and importance beyond comparison. Nowhere in the world can you find a business model like Dubai. It is the impossible. The impossible dream turning into a fluid reality for an enduring nation and endearing people.”

A place where anything is possible and possibilities are endless, and all this amidst pristine coastlines and beaches and the world’s best shopping and entertainment. The roads of Dubai lead you to a very, very comfortable way of life and a spectacularly thriving business on the 74th floor of a world icon. This is what dreams are made of.

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Thursday, April 20- 2006 @ 14:27 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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