Forty Fruity set to stride ahead with their expansion plans

United Arab Emirates: Thursday, April 19 - 2007 @ 09:02

This would be a refreshing treat for all the health conscious people, who can now pamper their health with a natural alternative.

Although today the market for fresh fruit juices and salads is rather fragmented and unorganized but following the current trend of people beginning to realize the importance of living health Forty Fruity anticipates great potential for a more extensive rollout. Moreover this fitness fad is in no danger of burning out anytime in the distant future and the fresh fruit and fresh juice market in Middle East alone witnesses a growth of 14% yearly. In lieu with this Forty Fruity plans to invest close to around 3 million Dhs to facilitate their expansion plan.

“Our commitment to high-quality fresh juices and salad coupled with superior customer service will always be the cornerstone of a long and mutually beneficial relationship we aim to maintain with our customers. At Forty Fruity we make a continuous effort to provide healthy, natural and nutritious fruit based beverages and salads appealing to a broad customer base. Thus our prime focus would be to ensure that a wider spread of people have the chance to enjoy the fruitful benefits we promise to provide them with,” said Khaled Mahmoud, General Manager.

“In addition to this we also aim at focusing on strengthening our business infrastructure as well as building our own offices and warehouses, all to be accomplished by the end of 2008. This would enable us widen our reach and provide our customers with superior quality services. With all our activities centralized we hope to witness a sales growth of up to 50% in the next five years.”

Forty Fruity aims to meet the expectations of today’s health conscious consumers through a quality assurance programme. There are wider ranges of healthy and delicious juices and fruit salads to choose from. More over, highly skilled and trained employees are specially selected for making all the delicacies available at Fruity Forty.

“We consider UAE as a milestone to assess our success. Although the market here for fresh fruit juices and salads is small we believe that there is a lot of scope for growth. Who would not like a glass of freshly squeezed juices made available along with superior hospitality services all at one place. We are confident that with the perfect blend of product, hospitable services and accessibility we will be able to cast our spell on them.”

Fruity Forty specializes in serving spectacular juices, splendid fruit salads and luxurious fruit baskets. They also offer wedding and private parties catering and delivery to homes and offices.

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Thursday, April 19- 2007 @ 9:02 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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