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Mini's new home in Kuwait

Mini unveils new home in Kuwait

: Monday, August 11 - 2014 @ 09:49

Providing further excitement to the tremendously positive response of the Kuwaiti market to the MINI brand, Ali Alghanim & Sons has opened an all-new MINI showroom that delivers a best-in-class, action-packed and fun experience to customers when purchasing the MINI model of their choice in Kuwait.

Located at the Ali Alghanim & Sons Automotive facility along Airport Road 55 in Shuwaikh, the all-new MINI showroom exudes with contemporary and attractive colours that go along with the iconic and dynamic profiles of MINI cars on display.

Spread over a 315-square meter area, the all-new MINI showroom has the capacity to display six cars that include the latest models of the MINI Hatch, MINI Paceman, MINI Countryman, MINI Coupe, MINI Roadster, and MINI Cabrio.

In addition, its totally new environment includes an area to display the fun cool range of MINI lifestyle merchandise, a delivery area, a John Cooper Works (MINI’s performance subbrand) area, and a MINI Hub where customers can relax and interact with the MINI brand .

The new showroom also has a dedicated colour and trim sampling space where customers are given the opportunity to view several options in customizing their MINI’s.

With sales of the MINI have recorded 225% growth from 2010 to 2013, this paved the way for the opening of the all-new MINI showroom.

“What better way to celebrate a constantly increasing number of units sold in the last four years than to launch a dedicated new showroom for our MINI brand,” said Yousuf Al Qatami, General Manager.

“Its eye-catching, colourful and everything MINI theme is a perfect match to the strong enthusiasm of a growing number of MINI lovers from all ages in Kuwait.

“More importantly, this new showroom enables us to provide customers with all the fun and convenience in choosing and buying the MINI they desire,” he added.

The MINI showroom working hours will be from 8:00 am until 12:30 pm, and then from 4:30 pm until 8:00 pm. The service working hours will be from 7:00 am until 4:00pm.

The all-new MINI Hatch launched a few months ago, is on display at the new showroom and continues on with the global success story of the first ever premium automobile in the small car segment. The premium small car with a big personality boasts a new design, new generation engines, improved driving comfort and a vast range of new quality materials and colours. In addition, it comes, for the first time, in both three-cylinder and four-cylinder engines with six-speed automatic gearbox and MINI TwinPower Turbo technology in Cooper and Cooper S variants. The Cooper is powered by a 1.5-litre three-cylinder engine, with outputs of 136hp, while the Cooper S 2.0 litre 4-cylinder unit outputs 192 hp with maximum torque of 280 Nm reaching 0-100 in 6.7 seconds.

Ali Alghanim & Sons Automotive Company is the exclusive importer for MINI & BMW Group in Kuwait.

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Monday, August 11- 2014 @ 9:49 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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