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The Alghanim Sons Group and LG Electronics sign Kuwait distribution agreement

Kuwait: Wednesday, May 30 - 2007 @ 09:01

The deal heralds a new era in EXA Telecom’s development towards becoming the premier provider of mobile telephone products and services in Kuwait.

“We are delighted that this deal has come to fruition so quickly, marking the concerted effort by both organisations to reap the benefit of the burgeoning telecommunications market in Kuwait,” said Marzooq Adel Alghanim, Deputy Chairman for The Alghanim Sons Group.

The deal will secure a strategic relationship between The Alghanim Sons Group and LG Electronics, marking a new period of close co-operation and tactical market growth for both partners in Kuwait. The distribution agreement covers the rights for EXA Telecom to operate both as a wholesaler and retailer of the full range of LG Electronics mobile telephone products and services in this market. Recent offers include the latest stylish mobile phone experience, known as the “Chocolate” phone, and the glamorous “Shine” model, both of which are already enormously popular in international markets.

“We are excited to partner with The Alghanim Sons Group, whose established retail network and focused telecommunications division will enable us to further penetrate what is already an advanced market,” said Mr. C. H. Lee, President of LG Electronics Gulf FZE. “LG’s renowned mobile devices contain leading edge technological features that make it a pleasure for users to stay connected while on the move, but the additional value proposition comes from local partners providing special pre and post sales support.”

EXA Telecom operates the largest mobile telephone store in the Middle East, situated in the City Centre hypermarket in Souk Salmiya. With this landmark agreement EXA Telecom will be the only supplier to offer the full LG Mobile product portfolio in Kuwait. EXA Telecom will also establish an authorised LG service centre to provide expert and timely after sales service to clients. Kuwait customers will now be able to benefit from locally based services, provided by highly qualified staff rather than having to send their handsets overseas – thereby speeding up the service process significantly.

“We at EXA Telecom are proud of the growth achieved by this division of The Alghanim Sons Group. We have already introduced high standards of customer service levels based on international best practice,” stated Mohammed Naimat, Managing Director of EXA Telecom for The Alghanim Sons Group. “This distribution agreement will enhance our position as the telecommunications and accessories provider of choice in Kuwait.”

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Wednesday, May 30- 2007 @ 9:01 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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