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Fox Movies secures exclusive broadcast rights of the “Oscars” in the Middle East

United Arab Emirates: Sunday, February 01 - 2009 @ 12:15

This year, the Oscars will be broadcast live from its new home at Hollywood’s Kodak Theatre, as Australian actor Hugh Jackman takes to the microphone as host of the Academy Awards’ 81st show, following in the footsteps of a number of Hollywood legends including Fred Astaire, Jack Lemmon, Michael Caine, Liza Minnelli and Whoopi Goldberg.

To celebrate this huge event in the region’s television history, Fox Movies has scheduled a month-long, Sunday Oscar movie-marathon beginning on February 1st, which will broadcast to the region’s viewers every Sunday, three previous Oscar-winning movies back to back, concluding the day of the Academy Awards on February 22nd. Viewers can enjoy award-winning movie classics including Forest Gump, Platoon, Saving Private Ryan, Gladiator among many others.

Rohit D’Silva, General Manager of Fox International Channels Middle East commented on the significance of securing the rights to broadcast the Academy Awards. He said;

“The Fox Movies channel in the 7months since launch has witnessed an unprecedented response, with viewer figures growing month on month. Securing the exclusive broadcast for the Oscars reinstates our core commitment to providing the region’s viewers with fantastic content straight from Hollywood. There is no better way to do that than by bringing an intrinsic cornerstone of Hollywood’s calendar – complete with glitz, glamour, gossip, talent and awards – directly into viewer’s homes.”

Putting the spotlight firmly on the Oscars in the region, Fox Movies will be running a local print and online campaign, in addition to a local TV campaign.

What’s more, regional movie fans can have their own say on the Oscars by logging on to the Fox Movies website and voting for who they think will win the awards for ‘Best Actor in a Leading Role’, ‘Best Actress in a Leading Role’ and ‘Best Director’ and which film they think will be awarded ‘Best Picture’. The polls will be opened on January 30th – February 22nd midnight. 25 Lucky Winners who correctly select the Oscar Winners will Win exciting prizes and merchandize courtesy Fox Movies.

Discussing Fox’s local marketing efforts, Marketing Director of Fox International Channels Middle East, Athreyan Sundarajan commented; “The Academy Awards is a spectacular Hollywood event that is eagerly awaited by movie lovers around the globe, by celebrating all the great movies and acting from the past year and heralding in another year of great films and Hollywood action. By conducting such an integrated campaign that includes Academy Awarded Films, Contests, interactive on-air content with viewers, we are bringing the Academy Awards experience directly to people in the region in an accessible way, enabling them to enjoy the best of Hollywood – from the comfort of home.”

Last year’s Oscars – the 80th Academy Awards were hosted by TV-favourite American comedian Jon Stewart, and broadcast to more than 30m viewers worldwide. Daniel Day Lewis won the Oscar for Best Actor in a Leading Role for his part in ‘There will be blood’; Marion Cotillard was awarded the Best Actress in a Leading Role Oscar for her role as Edith Piaf in ‘La Vie en Rose’, and ‘No Country for Old Men’ – the crime thriller from the prolific directing duo – the Coen brothers, won the Oscar for best picture.

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Sunday, February 1- 2009 @ 12:15 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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