Furthermore, Tuvanam along with France Contact are looking to establish a much larger footprint for the brand across the Middle East.
For this end, France Contact and Tuvanam are organizing the official opening of the brand’s boutique in the first week of April, in the presence of Miss Intercontinental Europe, Gloria Martinez, who will be the brand’s ambassador in 2012, alongside a number of prominent stars from Turkey and Lebanon. The showroom is now open and located at the high profile Beirut Souks in the Capital’s Central District.
In line with this, the brand’s icon, designer Tuvana Demir displayed its “Seriousness Parody” collection for Fall/Winter 2012/2013, a work inspired by the fashion’s dusty 100-year old history, as she puts it. This event came under the Istanbul Fashion Week on February 8th with the participation of Ms. Martinez as well.
The Turkish trendsetter introduced in its latest fashion show, innovative and witty details to formal apparel, where an amusing mix of textures is highlighted using material such as wool, silk, tweed and cotton. Tuvanam’s newest brings back to life the style of 30’s and 40’s with the extensive recall of hues like maroon, cinnamon, navy blue, brick red and grey.
The designer also projects in its new concepts a century old technique that features the breaking wire, an engraving type used in old couture pieces. Contrasting on the continuity of the old fashion legacy, Tuvana blends post modern details of oxidized gold and silver to its latest apparel; the whole collection tells an adventure and carries a revolutionary explanation to motionless concepts where the designer is totally involved in a story titled the “Seriousness Parody.”
Wednesday, February 29- 2012 @ 14:21 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.