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Franchise UAE trade show triggers over 50 deals in two days

United Arab Emirates: Thursday, October 06 - 2011 @ 14:20

The two-day trade show attracted 1200 visitors, 30% of them from GCC countries, including 150 women entrepreneurs, according to Gaurav Marya, Managing Director, Franchise Middle East, organisers of the event.

“The success of the event has prompted us to hold similar shows in GCC countries, particularly Qatar, Kuwait and Saudi Arabia, while the main global event will continue to be held in Dubai every year,” said Marya. “We believe we have triggered a movement where relatively small home-grown brands are exploring franchising opportunities across the region and Indian Subcontinent. This was reflected in the diverse sectors represented at Franchise UAE.”

Among the highlights of this year’s event was the strong interest in the education sector, with UAE brands like Blossom Nursery and British Orchard attracting huge interest. Also, UAE brands like Crystal Arc, Desert Chilll Ice-cream and Medicine Shoppe attracted significant attention. Among outside exhibitors, Indian fitness chain Talwalkar’s and logistics company DTDC received serious inquiries from entrepreneurs in the GCC region, as well as Pizza Pizza from Turkey and BG Cleaning Services from Iceland.

“Franchising has undergone a dramatic transformation in the Gulf over the past few years, with the focus shifting from big conglomerates to dynamic entrepreneurs and SMEs. The ‘Franchise UAE’ show presented a unique opportunity to gain a deeper understanding of the global franchising industry and new opportunities available for investors and entrepreneurs,” added Marya.

“The event highlighted the fact that in tough economic conditions, the franchising model works best, because of relatively lower costs and win-win prospects for franchisors and franchisee. This was proved in the United States during the Great Recession, when a number of entrepreneurs and SMEs moved to the front-line to launch new ventures. The response to Franchise UAE has demonstrated that GCC investors and entrepreneurs are ready to invest smartly in the franchising sector,” said Marya.

The two-day event was organized by Franchise Middle East and supported by Dubai SME – an agency of Department of Economic and Development of Dubai, Ruwad Establishment, Middle East Franchising, Indian Franchise Association (IFA) and Commercial Office of UAE Embassy, New Delhi. Hamriyah Free Zone Authority, United Trademark & Patent Services and British Orchard Nursery was associate sponsors of the event.

The booming Middle East franchising market, currently growing at 27% annually, presents unparalleled opportunities for growth because of the presence of a large number of high net worth individuals and multi-ethnic populations with high disposable incomes.

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Thursday, October 6- 2011 @ 14:20 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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