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Friendi Mobile signs partnership agreement with Idea Cellular of India

Oman: Monday, July 06 - 2009 @ 13:46

The program, known as ‘Reach Out’, is about providing Friendi mobile customers and their family and friends back home with competitive mobile international call rates and innovative services for keeping in touch.

The first phase of the Reach Out program is the launch today of the partnership between Friendi Group and the leading Indian mobile operator Idea Cellular. From today, Friendi mobile customers in Oman can call all customers of IDEA Cellular in Kerala at rate as low as 139 bz per minute, the lowest international mobile call rate from any mobile provider in Oman to India. Customers of IDEA in Kerala will also benefit from a reduced rate when calling Friendi mobile customers in Oman, with all calls charged at only Rs. 9.19 per minute.

His Excellency Anil Wadhwa, Indian Ambassador to the Sultanate of Oman, expressed his support for the initiative:

“We have nearly 566,000 Indian expatriates based in Oman from many different backgrounds, ethnicities and salary brackets, and for some it isn’t always affordable to phone home regularly. Thanks to Friendi mobile, they now have the opportunity to call their loved ones at reduced rates and keep in touch with home on a regular basis.”

Mikkel Vinter, CEO of Friendi GROUP said: “The ‘Reach Out’ program is a major strategic initiative for our group, and the partnerships with leading mobile operators globally are allowing us to offer our customers in the Samea region even better international call rates and innovative new services. We are today launching the program with India as this in the biggest community of foreigners in Oman and the region in general, and we will be soon be launching with partners in other countries including Pakistan, Sri Lanka, Indonesia, Bangladesh, Philippines as well as selected countries in Europe – This program will truly improve the quality of life for the Friendi mobile customers, so we are looking forward to making the next announcements”

With the launch in Oman, Friendi Group has introduced to the region the Mobile Reseller/MVNO (Mobile Virtual Network Operator) model that has become successful in Europe and North America by focusing on narrowly defined customer segments, and then serve this segment exceedingly well rather than try to please all customers at the same time with a “one-brand-fits-all” approach.

Launched to the public earlier this year, Friendi mobile is making its mark as the first mobile brand in the region to focus on the foreigner community.

”In April the Friendi mobile brand was launched in Oman as the first Mobile Reseller/MVNO in the MENA region – The launch was very successful, and the reaction from the Omani market has been truly amazing with the number of customers far exceeding our most optimistic expectations. With the launch of the Reach Out partnership for India, and shortly with other countries as well, we expect that the strong customer growth of Friendi mobile will accelerate even further” ends Vinter.

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Monday, July 6- 2009 @ 13:46 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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