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Alghanim Electronics celebrates 50 years with Frigidaire as the global appliance giant’s leading distributor in the Middle East

Kuwait: Saturday, September 25 - 2004 @ 15:35

Frigidaire is one of the premier brands under the Electrolux Group, the world’s largest manufacturer of household and outdoor appliances.

With the aim of introducing young families and reintroducing loyal customers to the competitive value of Frigidaire appliances Alghanim Electronics and Frigidaire will be launching a spectacular ‘Partner for Life’ promotional campaign scheduled to be announced mid-September. Purchasers of Frigidaire products simply fill out and submit an entry form at any Frigidaire point of sale to enter.

First prize in the ‘Partner for Life’ draw is a complete set of six new Frigidaire appliances including a refrigerator, bottled water dispensing accessory, washing machine and clothes dryer.

Ten second prize winners will each receive one appliance from a choice of a Frigidaire refrigerator, washing machine, dryer and upright freezer.

All entries across the Middle East will be put in to a draw in Bahrain for the ‘Partner for Life’ Grand Prize, a one week luxury Italian vacation for two.

“Alghanim Electronics introduced Frigidaire appliances to Kuwaiti consumers for the first time in 1954 and has consistently supported this premium and historic brand with matchless sales and after-sales service,” said Bill McLaughlin, Frigidaire’s Director of Marketing Services. “The endurance of our valued relationship with Alghanim Electronics and Frigidaire’s continued and growing success in the Kuwaiti market is testimony to the abiding strength of the Alghanim-Frigidaire alliance. For 85 years Frigidaire has become a byword for superior quality and durability. A Frigidaire appliance is truly a partner for life. And this means long-term savings and convenience. Through our new initiatives we aim to bring this message home to our loyal customers and new generations of householders in Kuwait.”

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Saturday, September 25- 2004 @ 15:35 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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