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Haider Murad & Sons, exclusive distributor of Frigidaire in Jordan named Frigidaire’s best Middle East partner 2 years running

Jordan: Sunday, September 19 - 2004 @ 16:56

The ceremony included a display of the oldest refrigerator from Frigidaire, still owned by a client and operating efficiently and with high quality performance for the last 80 years by Mr. Chick Suzio. He has won the Oldest Frigidaire Owner’s Award.

“The refrigerator is still operating efficiently and producing the best ice cubes I have ever seen in my life”, said Mr. Suzio.

Haider Murad & Sons Investments Group, agents of Frigidaire’s products in Jordan, has received awards from Frigidaire in appreciation of its cooperation during years of service as a best partner in the region. The group also received plaques for its achievements as one of the best partners in import and export business in 2002 and 2003, and for distinguished performance in maintenance operations over the past years.

Bill McLaughlin, Frigidaire’s Director of Marketing Services, said, “Our alliance with Haider Murad & Sons Investment Group is a prime example of how a strong business relationship can yield outstanding success. In its 22 year relationship with Frigidaire Haider Murad & Sons has become one of the most successful distributors in the Middle East, supporting Frigidaire with matchless, world-class sales and after-sales service. Frigidaire’s growing success in the Jordanian market is testimony to the abiding strength of the HMG-Frigidaire partnership. For 85 years Frigidaire has become a byword for superior quality and durability. A Frigidaire appliance is truly a partner for life. And this means long-term savings and convenience for homeowners. Through the new initiatives planned for autumn and winter 2004 and beyond we aim to bring this message home to our loyal customers and new generations of householders in Jordan.”

Ali Murad, Sales Director at Haider Murad & Sons Investments Group, said: “The group is committed to providing the Jordanian market with the latest electrical and electronic home appliances from Frigidaire, backed with fresh and creative marketing plans aimed at enhancing customer awareness about the brand that is regarded as one of the best in home appliances in the world”.

He said the partnership with Frigidaire is an ongoing enterprise, characterized by a high standard of achievement. “We are proud of achieving strong success in Jordan’s market over the last 22 years”, he added.

Electrolux is the world’s largest producer of powered appliances for kitchen, cleaning and outdoor use, such as refrigerators, washing machines, cookers, vacuum cleaners, chain saws, lawn mowers, and garden tractors. In 2003, Group sales were SEK 124 billion and the Group had 77,000 employees. Every year, customers in more than 150 countries buy more than 55 million Electrolux Group products for both consumer and professional use. The Electrolux Group includes famous appliance brands such as AEG, Electrolux, Zanussi, Frigidaire, Eureka, and Husqvarna.. Visit us on http://www.Electrolux.com/press.

Haider Murad & Sons Investment Group was set up in 1970 as a limited liability private company specializing in the import and sale of electronic goods and home electrical appliances, air conditioning equipment, telecommunications devices and general trade in Jordan. It has grown to become on of the leading enterprises in Jordan. To sustain growth and provide high quality products and services to customers the group has sought to build strong relations with agents and clients as well as with dealers and government departments. It has also strengthened relations within the Group to boost the single-family concept. The Group also has exclusive distribution rights of major international brands, including Frigidaire.

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Sunday, September 19- 2004 @ 16:56 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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