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Yusif bin Yusif Fakhro celebrates 20 years with Frigidaire as one of the Middle East’s most successful distributors

Bahrain: Sunday, October 24 - 2004 @ 13:02

Yusif bin Yusif Fakhro was formed in 1945 to provide a wide range of quality international products to the Bahraini market.

Frigidaire is one of the premier brands under the Electrolux Group, the world’s largest manufacturer of household and outdoor appliances. In 2002 Electrolux Group recognized Yusif bin Yusif Fakhro as a Gold Star Electrolux Partner for its outstanding sales and service record on behalf of Frigidaire, a record the company continues to build on, with the goal of achieving Platinum Star status by the end of 2004.

“Frigidaire is one of world’s finest producers of quality home appliances,” said Yusif bin Yusif Fakhro Chairman Abdul Rahman Y. Fakhro, who welcomed the Frigidaire initiative. “We want householders and homeowners across Bahrain to become familiar with the superiority of Frigidaire refrigerators, freezers, washing machines, split air conditioners and microwaves available in our showrooms or through our network of valued dealers. Quality means durability and longevity and, supported by our world-class after-sales service, this translates in to direct savings for our customers. The ‘Partner for Life’ promotion is a way of highlighting the superior quality and longevity of Frigidaire appliances while saying thank-you to our loyal customers.”

Bill McLaughlin, Frigidaire’s Director of Marketing Services, said, “Our alliance with Yusif bin Yusif Fakhro is one of our most successful and productive business relationships we have in the Middle East. They’ve supported Frigidaire with matchless sales and after-sales service. Frigidaire’s growing success in the Bahrain market is testimony to the abiding strength of the Yusif bin Yusif Fakhro-Frigidaire partnership. For 85 years Frigidaire has become a byword for superior quality and durability. A Frigidaire appliance is truly a partner for life. And this means long-term savings and convenience for homeowners. Through our new initiatives we aim to bring this message home to our loyal customers and new generations of householders in Bahrain.”

Yusif bin Yusif Fakhro was established in 1945 with a commitment to bringing value and customer care to its customers in Bahrain. After nearly sixty years Yusif bin Yusif Fakhro has become a leading name in quality home appliances, office and school furniture, and security, sound and communications systems. By offering a wide-range of quality products on display in one of the largest and most beautifully designed showrooms in the region, backed by world-class after-sales service Yusif bin Yusif Fakhro has become a formidable retail name in the Kingdom of Bahrain.

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Sunday, October 24- 2004 @ 13:02 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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