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India’s celebrated juice bar comes to Dubai

United Arab Emirates: Thursday, February 14 - 2008 @ 12:48

The delightfully diverse menu features fresh fruit juices and shakes, ice cream milk shakes, ice cream sodas and desserts.

Purely a juice bar with a legendary following, Fruit Shop on Greams Road offers the most exotic line-up of fruit-based mocktails and milk shakes with intriguingly delicious names like Fresh as Morning (oranges and carrot), The Brazilian (passion fruit combination), California Quencher (Watermelon), Twist in the Tale (kiwi fruit), Lime Mint Cooler, Jughead Special, Ban The Banana and Ethel’s Choice (ice-cream based).

“For 12 years, we have been creating the most talked about fruit juices and shakes in our home town, Chennai,” said Harris Abdullah, one of the two promoters who started this venture in India 12 years ago. “After expanding our Chennai chain to 11 outlets, we selected Dubai for our first overseas foray. And the response has been magnificent.”

Why did the famous chain choose Dubai for its first overseas outlet? “For several reasons,” replies Harris. “The weather is conducive to beverage consumption; Dubai has a large segment of population fond of fruit-based drinks, who would prefer freshly squeezed juices over the commonly available preservative-laden packaged drinks; our range of over 100 exotic varieties of fresh fruit juices and milk shakes are sure to tickle the discerning Dubaiites’ palate, who know value when they see value and the large number of tourists will carry the Shop’s name to all corners of the world.”

“At Fruit Shop on Greams Road, Dubai, we offer some of the most renowned drinks from our menu, apart from some new items that have been specially tailored for this market by our expert mocktail chefs,” said Mohammed Salim, the other co-founder. “Fruit drink lovers can expect not just a thirst quencher but an unforgettably fruity experience.”

A major USP of Fruit Shop on Greams Road, apart from its originality and innovation, is that it uses only natural ingredients in all its creations. No frozen syrups, no artificial flavours and no colours of preservatives. Besides, no other food is prepared in the same kitchen and all juices are made fresh to order.

Fruit Shop on Greams Road has a rich legacy of serving up mouth-watering not-available-anywhere-else fruit drinks that have become a legend, featured in local and international travel guides, including Lonely Planet. Ford Motors used the store in its launch advertisements for Ford Fusion car, as Fruit Shop on Greams Road was identified as one of top two landmarks of Chennai.

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Thursday, February 14- 2008 @ 12:48 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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