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FX Simulation to unveil P1 Powerboat motion simulator at Dubai Boat Show

United Arab Emirates: Wednesday, February 11 - 2009 @ 11:16

The simulator designed and manufactured by FX Simulation (UK) Ltd is themed and branded in the P1 livery. Inside, daredevil riders sit into the seats and can choose to experience two different races created from real footage of last year’s Powerboat Grand Prix.

The idea of using a simulator as a medium to promote a brand is a relatively new idea in this context, but based on solid principles. Research shows that the human brain records three times as much memory information as normal when in a dangerous situation. That is why people often recall a dangerous situation such as a car crash happening in slow motion.

Based on this principle, the motion simulator creates a sense of danger in complete safety. Audio and visual kneaded with dynamic movement and sprinkled with a touch of carefully timed wind blasts immerse the in the adrenalin filled sport of offshore racing.

“Because customers will have an experience and a thrilling, exciting one at that, they will remember and talk about it for months, maybe even years to come,” commented Alan Fleming, Director of Special Projects at FX Simulation “the simulator can be used to put across any brand message for a variety of products – we are currently working with an investment company, a pharmaceutical company and an auto manufacturer to bring similar experiences to their customers. Effectively the simulator is a medium and they are the content providers.”

After the boat show, the P1 Powerboat simulator will be going onto Malta for the first Grand Prix event of the season, after that it will tour seven countries on the Grand Prix circuit and be demonstrated at exhibitions in Cannes and Genoa at the end of the year.

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Wednesday, February 11- 2009 @ 11:16 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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