The Middle East and North Africa (Mena) have long suffered from a lack of formal industry associations in the communications field. While the situation has changed somewhat with the growth of Dubai as a media hub and the growing demand for communications professionals in the region – both from local and international com-panies – there is still huge gap in the market.
EuroComm 2011, the flagship communications forum of the IABC for the Middle East and Europe, stands to unite over 100 communications professionals from across both regions on the 150th anniversary of the founding of Turin. The forum will provide a platform to share best practice in the communications industry in a post-recession environment. Over a two day period (April 7-8), some of the top professionals in the industry will gather to talk about adding value to the business in difficult economic circumstances.
Events such as EuroComm 2011 provide an excellent platform for both IABC members and non-members to exchange real professional experiences across a diverse and rich geography.
Similarly in the latest CW Bulletin of the IABC, Barbara Fagan-Smith highlights the con-stant change of the business landscape that she says is transforming the way business communicators work. “We have more ways to communicate with audiences who have less time and attention to consume the messages… The need to evolve from communication tactician to strategic business partner is not just desirable, it’s impera-tive,” she said concluding that “participating in IABC chapter meetings and attending other professional events are great ways to do this.”
Speakers this year include Stephane Dujarric, Director News and Media for United Na-tions Secretariat (former ABC producer and UN spokesperson for Kofi Annan). He will speak about his current role as Communications Director of UNDP. Clare Woodcraft will also speak about her experience of working in communications in the Middle East and of the importance of understanding social investment given the growth in this sector. Other speakers represent the International Committee of the Red Cross, Lloyds Banking Group and the European Training Foundation (which is also co-hosting the event).
Thursday, March 17- 2011 @ 16:48 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.