The powerful launch of iBlue came amid growing public attention and awareness of the importance of the new technology in the Egyptian markets.
iBlue is a unique Bluetooth marketing solution in the MENA region directed towards individuals and enterprises who wants to increase the presence of their products and services to a wider number of their customers by sending their marketing content ads which could be text, static image, animated image, MIDI files, sound samples, and video clips to the Bluetooth enabled mobiles of the targeted audience within the range of the broadcast server.
iBlue is usually accompanied by Bluetooth active signs that are vinyl boards and active popup towers with poster holders and a built in Bluetooth servers.
Dr. Khaled Aly, the Mandatory member of iBlue mentioned that because of the small size, portability, and the easy content management interface of the iBlue devices, it would be the best economic attractive marketing solution compared with traditional posters and printed ads.
He also announced that he is very proud by all of his team members who always share the same vision and are willing to put much effort to achieve their shared goals.
Eng. Ahmed Magdy, the web department manager added that the participation in Cairo ICT exhibition met the desired targets that so many audiences accepted the idea and admired iBlue. Even people who know about Bluetooth marketing found iBlue better than the models they knew.
For Eng. Mohamed Habib the Programming department manager and Dr. Khaled Khalil, the Technical Officer, the first practical experience in Cairo ICT exhibition gave an excellent and unique chance to test the devices under different hard situations, which resulted into statistical analysis that would be helpful for future development.
Finally, Mohamed El-Adly, the Sales manager said the exhibition helped in opening new channels and that we started creating new content projects and closed many deals in this area.
Tuesday, April 8- 2008 @ 11:06 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.