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UAE’s first IMAX opens at Ibn Battuta Mall

United Arab Emirates: Tuesday, July 26 - 2005 @ 16:45

‘Batman Begins: The IMAX Experience’ is the first blockbuster to screen at the cinema located in Ibn Battuta Mall’s China Court. Thousands of moviegoers have already immersed themselves in the world of Batman and Gotham City, watching the film unfold on the huge 44 feet tall and 70 feet wide IMAX screen, while surrounded by state-of-the-art digital surround sound.

The high-tech screen, combined with the IMAX projection technology and remarkable sound system, provides Grand Megaplex 21 Screens / IMAXâ moviegoers at Ibn Battuta Mall with an immersive, extraordinary cinematic experience.

Dan Fellman, President of Domestic Distribution, Warner Bros. Pictures, said: “Batman is truly a larger-than-life character, and we’re thrilled to give fans the opportunity to experience the breathtaking scope, gripping suspense and exhilarating action of Batman Begins in the IMAX® format.”

IMAX® motion picture systems are the most powerful and advanced high-precision motion picture systems in the world; images of unsurpassed size, quality and impact are projected onto specially designed screens. The IMAX Experienceâ has already entertained and enlightened more than 800 million people worldwide. With breathtaking, crystal clear images projected on enormous screens and exhilarating sound provided by a state-of-the-art digital surround sound system, audiences feel as if they are part of the action.

Sultan Ahmed Bin Sulayem, Executive Chairman, Nakheel, said: “We are delighted that Ibn Battuta Mall is home to the UAE’s first IMAXâ theatre. The magic of the IMAX® Experience is transforming the way moviegoers see Hollywood blockbuster films; cinema audiences can experience the excitement, drama and adventure of their favourite blockbusters with unparalleled image and sound quality.

“Grand Megaplex 21 Screens has already experienced phenomenal success since opening at Ibn Battuta Mall and the addition of the UAE’s first IMAXâ theatre can only enhance the Mall’s reputation as a major entertainment destination for the whole of the region. Standing for high quality family entertainment, the IMAX® brand has been a powerful draw to audiences around the world; it is essential that we embrace such technology and I am proud and honoured that Ibn Battuta Mall has been chosen as the home of the UAE’s first IMAX® theatre.”

Gulf Film LLC is the foremost authority in cinema entertainment for the Middle East and credited with reviving the fortunes of the industry through its chain of Grand Cinemas in the UAE and Gulf Region. The newest and by far the largest addition to the Grand Cinema chain is the Grand Megaplex 21 Screens / IMAX® at Ibn Battuta Mall. The cinema is built to the highest international standards with cutting edge entertainment technology, including automated cinemas, wall-to-wall screens, stadium seats with extra leg room, full digital sound, and an ultra stylish lobby. Following the opening of the IMAXâ theatre, the cinema now seats more than 3,700 people.

Grand Megaplex 21 Screens / IMAX® is located at the China Court, Ibn Battuta Mall.

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Tuesday, July 26- 2005 @ 16:45 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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