This year’s campaign will focus on emerging cases of diabetes among children, adolescents and young professionals in the UAE.
Marc Jones, Marketing Manager, Ibn Battuta Mall, said,
“Dubai’s new generation has a different set of lifestyle challenges than the ones faced by their predecessors and many experts believe that these have contributed to rising incidence of Diabetes in children, adolescents and young professionals.”
With this in mind, this year’s edition will encourage lifestyle changes and options that are easy to adopt in a city like Dubai. During the week of November 10 – 15 customers can enjoy a wide range of activities that promote a healthy lifestyle. All participants and donators will automatically enter a draw to win one or many prizes from Ibn Battuta Mall’s huge pile of give-aways.
“Diabetes is on the rise due to serious environmental and genetic conditions,” said XX Dr. Suresh Menon, Specialist Internal Medicine, Jebel Ali Hospital. It presents itself as a formidable and debilitating condition that can only be attacked by a conscious change in attitude and lifestyle.” Making an effort to introduce unconscious exercise such as walking, climbing stairs, doing household chores along with diet control measures will assist in the prevention and reduction of the disease.
World Record: Unite for Diabetes Ring of Hope (donate dhs.10)–Ibn Battuta Mall seeks to add another title to the city’s big accomplishments –the world’s biggest blue circle titled the Ring of Hope. Symbolic of the global battle against Diabetes, the Ring of Hope will be set up in the mall’s China Court. For every AED 10 given a small blue circle will be added to a bigger skeletal circle to mark the donation. Ibn Battuta Mall aims to fill in the blue circle over the five days and set a world record.
Penalty Shoot Out –Ibn Battuta Mall invites soccer fans around the city to have a go at winning fabulous prizes while scoring the most number of goals in a penalty shootout session. Watch out for well-known faces from the city’s football clubs making an appearance.
Yoga for Diabetes – Yoga experts Bharat Thakur’s Artistic Yoga will demonstrate the right way to flex and relax those muscles in a one-of-kind yoga demonstration, open to the public. Beneficial to the city’s professionals, housewives and youngsters, the session is devoted to the art of balance and combating mental and physical stress while living in Dubai.
Testing Booths and Nutritionist Consult – Jebel Ali Hospital’s experts will be on hand at Ibn Battuta Mall to provide free diabetes tests and counsel on diet, health and lifestyle. The booths will also be compiling data on their research finding as part of a study to be published next year.
Fitness First Fitness Challenge – Starting with an empowering Body Combat marathon which will involve all its outlets in the region, Fitness First will be running a series of fitness challenges through Unite for Diabetes week. The challenges will include power plate demos, in-line body analysis and biometric testing, martial arts and group exercise sessions.
Food Sampling – One of the healthiest dishes around, Sushi is also one of the most popular. Sugoi will be holding sushi sampling session for 1 hour each day. Sugoi, part of F&B experts Hotbrands International, have collaborated to provide flyers highlighting tips on the health benefits of sushi.
Each flyer will have a voucher offer for customers to redeem throughout the Diabetes event. The sampling aim to counter Dubai’s increasing dependency on fast food and subsequent issues with obesity and educate on healthier alternatives.
Surf’s Up – getting fit has never been this much fun before. Ibn Battuta Mall has brought some beach style work-outs into the mall with a surf simulator that will test the most veteran surfer’s wave-riding skills. To be set up in China court, the surf simulators will be a great opportunity for the young and old to test their reflexes and agility in a safe environment.
Inspired By Diabetes Arts Corner – ‘Inspired by Diabetes’, a collaboration between Eli Lilly and the International Diabetes Federation’s Unite for Diabetes initiative, is a global art competition that aims to engage people who have diabetes, as well as their family and friends, to express how the disease has impacted their lives. The contest is open to people with diabetes, children, families and friends as well as healthcare professionals across the Middle East. Visit www.inspiredbydiabetes-me.com for full contest details.
Water – one of the biggest issues faced by the desert city is health complications brought on by dehydration. Al Ain Water will be giving the elixir of life a huge push by giving out free samples of its sodium-fortified water, primarily aimed at the growing children.
The Goodies – Stand to win one of more of Ibn Battuta Mall fabulous give-aways on participating or donating during Diabetes week.
Monday, November 3- 2008 @ 16:21 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.