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‘Out of Home’ advertising takes on new angle in Dubai

United Arab Emirates: Thursday, December 11 - 2008 @ 14:32

Video Floor, as the name implies, is a brand new flooring product with a difference. Video Floor is a strong and durable floor, built to withstand heavy use and even the weight of a vehicle. Utilising the latest LED technology, Video Floor is able to show high resolution video, graphics and images. Ideal for use in shops, malls and airports, Video Floor can be installed permanently or temporarily and also makes the ultimate dance floor.

Video Floor is a new addition to the range of advertising media now available in the region, provided exclusively by IBS Stagesets. The unique difference between Video Floor and conventional Out of Home media is that the system utilises a vast and hitherto overlooked area – the floor. Video Floor uses LED technology to show the display from within the floor which gives it a huge advantage over older projection systems.

Hi-tech meets with tradition, as this year’s Holiday Bazaar at Festival Centre, is built around the largest Video Floor in the Middle East, providing a fresh entertainment to the curious shoppers.

Video Floor is now available for ambient media opportunities and is an ideal tool for advertising and sponsorships, being able to show not only short commercial ads but also full length corporate videos, as well as, accommodating spectacular product launches.

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Thursday, December 11- 2008 @ 14:32 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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