Aiming to play a significant role in the industry’s further growth, ICCA has opened its first Middle East regional office in September last year, which is leveraging the association’s key expertise in the international association meetings sector–offering unrivalled data, communication channels and business development opportunities to its members here.
“Since we opened last September, our regional office in the Middle East has picked up its pace and is now working at full speed. Establishing our presence in the region isn’t simply a move to deliver better services to our existing members in this region, but also a recognition that the international association meetings market is continuing to evolve, and it is in the growth of regional meetings in the Middle East that we anticipate some of the most dramatic future developments,” said Arnaldo Nardone, President, ICCA. “This implies is that there is going to be more business for our existing members in the Middle East, more new events to identify and add to the ICCA Association Database, more new infrastructure developments, more understanding of the strategic importance of association events by city and national governments, and more interest in ICCA by potential new members. It is strategically important for ICCA to build a long-term presence in the Middle East market.”
The ICCA has also named Gamal Sadek from Al Ketbi Consultancy as the newly-appointed Dubai-based ICCA Regional Director for the Middle East. Sadek brings a wealth of experience in frontline sales and marketing and in-depth knowledge of the meetings industry in the region. Prior to assuming his post at the ICCA, Sadek underwent months of intensive training on ICCA products and services. In fact, the new regional director is looking forward to his first official event as the association’s official representative to this year’s edition of the Gulf Incentive, Business Travel & Meetings Exhibition (GIBTM), which will take place from March 25 to March 27, 2013 at the Abu Dhabi National Exhibition Centre (ADNEC).
“My top priority is to make sure that every ICCA member in the Middle East knows that they’ve now got a friendly point of contact to help them get the maximum value out of their ICCA membership, to make them aware of how to use the ICCA network, the database, and the full range of ICCA services,” said Sadek.
The ICCA is a not-for-profit trade organization whose primary purpose is to be the global community for the meetings industry; enabling its members to generate and maintain significant competitive advantage. The association represents the main specialists in organising, transporting and accommodating international meetings and events, comprising over 950 member companies and organisations in 88 countries worldwide. The ICCA has five regional offices in addition to its Head Office in Amsterdam, with established operations already serving Asia-Pacific, North- and Latin America, and regional offices in the Middle East and Africa. The leading trade group is celebrating its 50th year anniversary this year.
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