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Portugal aims to extend reach to region and beyond with first direct air link from Dubai

United Arab Emirates: Thursday, June 14 - 2012 @ 09:31

Portugal is a well-known tourist destination which attracted 7.4 million tourists in 2011, up from 6.8 million in 2010.

Tourism contributes 9.2% of the country’s GDP and 8.2% of total employment. While the five main markets providing visitors to Portugal are Spain, the UK, Germany, France and Brazil, the Middle East and South Asia, mainly India, too are generating tourist traffic to the country.

In the Gulf, the UAE and Qatar were the main drivers with the UAE providing 1,142 tourists to Portugal in 2009 and 2,045 in 2010. India generated 10,394 tourists in 2009, which increased to 11,069 in 2010.

With the start of the Emirates flight to Lisbon, the number of tourists from the region is expected to go up significantly to more than 100,000.

Besides tourism interests, Portugal holds importance for the UAE in terms of trade relations. Trade between the two countries has been growing during the past few years. While UAE’s total non-oil trade with Portugal was Dhs262 .05m in 2006, it increased to Dhs709.63m in 2011, according to figures received from Dubai Chamber.

“Portugal’s friendly relations with the UAE and other countries in the region are mainly based on our trade ties. The volume of bilateral trade of both countries has continued to witness a recognizable growth in the recent years. There are plenty of opportunities to enhance our current relationship for mutual benefit, which I am sure will be better utilized with the launch of the direct air link,” said H.E. Mrs. CecíliaMeirelesPortugal’s Minister of Tourism.

“Portugal is a tourist’s delight with its history and cultural elements. It is also fully equipped to meet the requirements of visitors, be it retail, transport or accommodation. Lisbon, the capital city of Portugal, is also one of its main tourist destinations. With the start of the direct flight, we are expecting a massive increase in visitor numbers to Portugal from this region,” said the President of Tourism of Portugal, Mr. Frederico Costa.

“This is a very exciting time for Emirates, the UAE and Portugal. Travellers will be able to travel swiftly to the east, via our excellent and exclusive Terminal 3. While tourists can be flown into Portugal each day from around our vast route network, providing vital tourism revenue, we expect importers, exporters and business people to benefit too as we smooth the flow of commerce and trade between Lisbon, Dubai and beyond.” said Salem Obaidalla, Emirates’ Senior Vice President, Commercial Operations, Europe & Russian Federation.

Emirates will serve Lisbon with a modern Boeing 777-200ER aircraft. Offering First Class, Business Class and Economy Class cabins, EK 191 will leave Dubai at 0915hrs each day and arrive in Lisbon at 1445hrs. The return flight, EK 192 departs Lisbon at 1755hrs and gets into Dubai at 0435hrs the next day. The Portuguese capital becomes Emirates’ 31st European destination.

Lisbon, situated in the south west tip of Europe, is a cosmopolitan capital city with vast cultural offerings and regular events throughout the year.It is the country’s largest city and home to one of the most important harbours in Europe. It attracts tourists mainly because of its history, which stretches thousands of years and immortalized through its monuments, ranging from Roman, Moorish and Imperial Lisbon.

Lisbon is well known for its delightful atmosphere and buzzing nightlife. By day the streets the streets of the city are covered with a variety of eateries spread across markets and beautiful bistros and restaurants in historic, converted warehouses along the Tagus riverside.

By night the great music bars take over the city.
A host of accommodation is available in Lisbon, ranging from five-star hotels in the city centre to beautifully decorated pousadas on the outskirts.

Visitors from the region can explore a number of interesting locations in Lisbon such as Bairro Alto, one of the most picturesque quarters in the city. For visitors looking for some retail therapy, they can choose from the Baixa,a busy traditional shopping district, or Rua Garrett in the Chiado, an elegant upmarket shopping district that houses a number of fashionable boutiques and department stores.

The eye-catching futuristic architecture of eastern Lisbon is a contrast to the city’s old quarters. It features some of Lisbon’s most popular tourist attractions such as a world-class shopping centre, peaceful water gardens, a wide range of bars and restaurants and one of the world’s biggest aquariums.

Elsewhere in Portugal, visitors can enjoy the fabulous coastline with a host of picturesque beaches and attractive resorts. Estoril, near Lisbon is an upmarket coastal resort which is very popular because of its excellent public transport links. Complemented by its warm climate, Estoril has also emerged as a key golfing destination.

Another interesting location is the town of Sintra. Easily accessible from Lisbon, Sintra is surrounded by rich green forests of pine oak and fern which can be delightfully explored on foot.
Further north, the enchanting hilltop town of Obidos with its pretty white-washed houses enclosed in 14th century castle walls is well worth a visit. It offers picture-postcard views of the castle that dominates the town.

Lisbon is a bustling city that benefits from a superb coastal location, and with easy access to the delightful surrounding area, it makes a perfect tourist destination.

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Thursday, June 14- 2012 @ 9:31 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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