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Icflix witnesses good response rates in first weeks of soft launch

United Arab Emirates: Thursday, August 22 - 2013 @ 12:46

The company, which is based in the UAE but is accessible to users all over the world, has drawn attention to its Arabic content streaming live online since before Ramadan. Throughout Ramadan, icflix introduced 18 new Ramadan series.

The series witnessed a good response from subscribers, who were able to watch a new episode every day throughout the month of Ramadan, proving to be a great success. The witnessed success for these series was due to the flexibility that icflix provides viewers. Through icflix, subscribers can watch the series they are interested in watching over any device, during any time they wish.

With its unique service and flexibility, icflix had presented Ramadan shows in a manner that has never before been approached. Other than the Ramadan series, icflix provides its subscribers with a large library of Arabic content. Content is being added to the online platform on a daily basis, with a large number of different shows, series and movies to be available by the end of the month.

In preparation for fall, icflix has signed a content agreement with Starz Media Digital for popular series such as Black Sails (January 2014), The White Queen (August 2013), Magic City and Spartacus. All content is easily accessed by wide range of connected devices, including PCs, Macs, smart TVs, smart phones and tablets.

Icflix and Samsung Electronics Co. LTD have announced earlier that icflix subscribers will be able to watch content through through Samsung’s complete range of connected devices including smartphones, computers, tablets and TVs.

Carlos Tibi, CEO of icflix, commented on the soft launch saying, “It is interesting to see that many users from Westerncountries are subscribing with our services to mainly follow our Jazwood and Bollywood genre media, which is easy to access and watch through our platform. Our assumption is that these users are expats to whom, without our services, Jazwood and Bollywood media is not readily available.”

icflix’s library offers a great selection for children. In terms of children’s content, there is an intensive variety of TV series and movies, such as Cinderella, Pocahontas and Robin Hood in Arabic, English and French. Popular educational children’s series, Caillou and Arthur, will also be provided on the platform, and all three shows will be dubbed in Arabic, English and French.

As icflix prepares for its official launch, the company has drawn regional and international attention through the company’s participation in TVConnect Event and MIPCOM, speaking at both events. Icflix is also the platinum sponsor of the My Content in the UAE.

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Thursday, August 22- 2013 @ 12:46 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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