Daman partners with ICLDC and Emirates Foundation to launch WALK UAE 2007

United Arab Emirates: Sunday, October 14 - 2007 @ 13:12

Abu Dhabi Tourism Authority (ADTA) has also pledged its support.

Officials have confirmed that more than 10,000 people are targeted to join the event, dubbed WALK UAE 2007, as the nation comes together in the fight against diabetes.

The walkathon is set to cover a five kilometre route along Abu Dhabi’s Corniche and is designed to encourage participation from families, business teams and individuals across the UAE.

Daman’s CEO Dr Michael Bitzer, has pledged Daman’s support of the campaign and Daman is onboard as the event’s exclusive sponsor : “We are right behind this drive to kick diabetes from the UAE, and hope that in the region of 10,000 people, and more, will participate in the WALK UAE 2007 walkathon.

“Daman is committed to playing an active role in improving health standards by engaging in public education and enhancing knowledge about diabetes. Daman is bettering the healthcare industry by encouraging preventive approaches.

“With statistics that suggest the UAE has the second highest prevalence to diabetes, worldwide, it is quite possible that we all know someone who is living with diabetes. Daman aims to be the guardian arm that protects the health and wellbeing of the community,” he said.

Recent figures suggest that one out of five people in the UAE aged 20 to 79 already lives with diabetes.

Meanwhile, H.E Mubarak Al Muhairi, director general, Abu Dhabi Tourism Authority too endorsed the walkathon initiative : “Diabetes must be stamped on and we are ready to put our weight behind this effort in encouraging the nation to join together in WALK UAE 2007.”

ICLDC’s Dr Maha Taysir Barakat, Consultant Endocrinologist and Medical & Research Director at the Centre has been consistent in her advice that regular exercise is crucial to maintaining a healthily lifestyle and applauded the walkathon initiative.

WALK UAE 2007 – ‘START WALKING. PREVENT DIABETES.’ is the third step of ICLDC’s multi-pronged public health awareness campaign, ‘DIABETES. KNOWLEDGE. ACTION.’, in association with Emirates Foundation.

The campaign has already borne success, with more that 30,000 people receiving consultation in the ‘I WONDER’ diabetes screening programme launched in April. Meanwhile, during Ramadan, ICDLC organised a nightly cook show, ‘I COOK HEALTHILY’ at Abu Dhabi’s Marina Mall.

WALK UAE 2007 is scheduled during World Diabetes Month – November, with the global media spotlight expected to shine on diabetes on November 14 – World Diabetes Day.

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Sunday, October 14- 2007 @ 13:12 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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